March 2000

UKNM Roundup: 31-03-2000

Is a .com address going out of fashion?
UK-Netmarketing Weekly Round-up - March 31, 2000

A few weeks ago adding a '.com' to the end of your business' name ensured a valuation on the way up and excited whispers about e-commerce plans around the city. The recent slide in new media companies' share prices, the explosion of dotcom advertisers, the difficulty of obtaining both '.co.uk' and '.com' domains may be causing marketers sleepless nights.

// more

30 March 2000 by Sam Michel

UKNM Roundup: 24-03-2000

The impact of Lastminute's share plunge
UK-Netmarketing Weekly Round-up - March 24, 2000

It was bad enough before the IPO, but after Lastminute hasn't been out of the headlines, whether it's heavy debate from the broadsheets or the daily tally on how much investors lost, from BBC Online. Given that a sizeable number of UK-Netmarketing subscribers work in start-ups, a heated debate was inevitable.

// more

24 March 2000 by Sam Michel

UKNM Roundup: 17-03-2000

The marketing potential of virtual communities
UK-Netmarketing Weekly Round-up - March 17, 2000

In the never-ending search to increase a site's stickiness the concept of community is highly prized. One possible way of achieving this is through virtual communities; chat rooms, which allows users to adapt different forms (avatars) and interact with others in a virtual reality world.

// more

17 March 2000 by Sam Michel

UKNM Roundup: 10-03-2000

Where have all the good employees gone?
UK-Netmarketing Weekly Round-up - March 10, 2000

What a week. Lastminute.com has to increase their IPO price in response to demand. There's no clearer evidence of the boom than in the job pages of this fine publication. Finding good people though, appears to be harder than it might seem.

// more

10 March 2000 by Sam Michel

UKNM Roundup: 02-03-2000

Amazon grabs a patent on affiliate programs.
UK-Netmarketing Weekly Round-up - March 02, 2000

The week started with much surprise and equal chagrin after Amazon.com was granted a patent on that favourite technique of most e-tailers, affiliate programs. Anna Pedroza was first in, writing, "Any view on Amazon's new patent of their affiliate program?" Unsurprisingly the list�s members had plenty to say.

// more

2 March 2000 by Sam Michel