November 2009

Social media is the bread and butter of customer relations management and there's no doubt that for companies, employees who communicate well online hold a certain cache.

Any personal blog or website you have could be owned by the boss and the trouble lies where personal and work collide and whether blogging takes place in the office or at home.

If your blog mentions company-related news, who owns the rights to it, will be difficult to ascertain. In theory, working for a prominent organisation and mentioning their developements within your personal site is treading on terra-infirma. Should the site become successful, things get even more complicated. Once revenue is involved who gets a share of the profits?

The Digital Mission to New York are ensconced in the Big Apple's frenetic networking scene making contacts and wrapping their heads around the US market.

Contacts are being made, meetings followed up and progress made in building overseas partners, trade and investment for some of the best the UK digital sector has to offer.

But things don't go quiet just because they're out of the country...

For the debt-riddled graduates flooding the jobs market, an internship is an essential bridge to full-time work and enthusiastic young, relatively cheap, talent has its own rewards for employers. But stay on the right side of the law.

Employment law can be a tricky business and the fallacy that an internship equals free labour could potentially land a company in hot water.

There are a few basic legal rules worth bearing in mind should you wish to offer an internship.

Danvers Baillieu, technology lawyer at Winston & Strawn LLP and Bootlaw founder addressed this very issue at a Bootlaw meetup evening earlier this year:

"The shades of grey apply particularly in relation to the requirements of the National Minimum Wage Act 1998 (NMWA 1998)"

Under the National Minimum Wage Act (NMWA 1998), anyone who is a worker, that is a person who is employed by you and no one else, must be paid, the minimum wage and according to the act a worker is defined as:

“an individual who has entered into or works under (or, where the employment has ceased, worked under)" is an employee and must be paid accordingly.

Exemption from the rule are builders, accountants or other types of contractors. The minimum wage for over 22 year olds is £5.73/hour (£229.20/week based on 40hrs) and £4.77/hour (£190.80/wk) for 18-22 year olds.

The Digital Mission companies have arrived in New York and are well into the first day's activities, which kicked off with the Master Class session at Winston & Strawn's offices.

It's amazing to think that a year has passed since the previous Digital Mission to New York, but the view across New York from the Met Life Building brought the memories back. New York is a unique city, with a very distinctive vibe and culture. Doing business here is both challenging and exhilarating.

The panels were a pleasant mix of new and familiar faces, kicking off with the basics of setting up in the US, including dealing with general legal issues, employment law, Intellectual property and tax. You might be a UK business, but US courts can claim jurisdiction over you. The US legal systems operates at a state level, which raises the spectre of 50 different courts reaching their long-arms out to you.