August 2011

Internet Trends: Social Media Fatigue, Real-Time, Mobile and TV Content Grow

Insights by James Chen

Chinwag's Sam Michel recently wrote about survey results claiming early adopters were growing weary of social media and when we spotted similar results in the recent wave of results from GlobalWebIndex from our friends at Trendstream, we asked for more detail.

And they didn't disappoint, here's a round-up of the five key trends from the 5th wave of their research. This analysis of key changes in behaviour is based on interviews with early 100,000 individuals in 27 key internet markets (full presentation is embedded below).

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30 August 2011 by Chinwag Team

Competition: Win Tickets to Digital Brand Strategy Summit 2011

On Phone

The Digital Brand Strategy Summit 2011 (22nd November) is designed to create a unique showcase from leading brands and industry experts on how to create, launch and implement an effective Digital Marketing Strategy for your brand.

We're delighted the organisers have offered 2 lucky Chinwagger(s) the chance to win a free conference ticket.

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30 August 2011 by Lauren Cotton

Influence & Marketing: Why People Are Influencers

Influential! Engaging! Intriguing! by Quinn Dombrowski

Social media influence and how to measure it, if that's even possible, is a red hot topic. A recent guest blog post from Simon Caine - I Hate Klout - kicked off a flurry of comments and twitter conversation - increasing his influence, perchance? Joanne Jacobs, one of those commenters kindly agreed to share her blog post and recent presentation on Influence & Marketing on Chinwag.

Last night I spoke at an event in London for marketing and PR practitioners on influence. I quite deliberately constructed a presentation which I knew would not be popular; I wanted to challenge marketing professionals on their focus on influencers as a mouthpiece for brands. Or perhaps more accurately, I wanted to tell them to stop what they were planning/doing and really think about why people are influencers to begin with.

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25 August 2011 by Chinwag Team

UKTI's Autumn 2011 Trade Missions to USA and China: Deadlines to Apply Imminent

UKTI's Cyprus representative helping customers at Explore Export by UKTI

UK Trade & Investment, the government agency responsible for helping firms develop their export potential and encourage foreign investment has announced a number of trade missions taking place this Autumn.

The six trips include five to the USA focused on cloud computing, app developers, 4G, mobile communications and digital media. An additional trip to China is planned to coincide with the UK/China Internet Forum with the delegation led by DCMS Minister Ed Vaizey.

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25 August 2011 by Chinwag Team

Competition: Win Tickets to BeingDigital 2011

BeingDigital 09

BeingDigital 2011 (11th - 12th October) brings four big themes for business over a two day summit giving your organisation the flexibility to participate and attend one or all four themes. Meet early stage businesses, innovators and entrepreneurs building, creating and pushing the boundaries of digital business and the new generation of digital and social technology products.

We're delighted that organisers, media140, have offered 2 lucky Chinwaggers the chance to win a free conference ticket.

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23 August 2011 by Lauren Cotton

On The Buses: Startup Britain Takes To The Road

Startup Britain Bus Tour

This week sees the Startup Britain campaign takes to the streets of the UK on their Summer Bus Tour. Starting with Bristol on Monday, the bus will visit 14 cities up and down the country over the next fortnight.

The campaign team for StartUp Britain will travel on the bus, complete with experts, mentors, entrepreneurs and small business authors, to locations including Brighton, Cardiff, Cambridge, Birmingham, Sheffield and York.

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23 August 2011 by Chinwag Team

Competition: Win Tickets to The Business of Social Business

Phones

The Business of Social Business (Tues 27th Sept) will take a closer look at the fundamental changes business and organisations need to make to ensure they stay abreast of the connected consumer.

We're delighted that organisers, media140, have offered two lucky Chinwagger(s) the chance to win a free conference ticket.

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22 August 2011 by Lauren Cotton

Competition: Win Tickets to Unethical Social Web

Dark Social Media

The Unethical Social Web (15th September) will delve into the darker side of the social web with a series of talks from the world of journalism, law and advertising, taking place at the RSA, London.

We're delighted that organisers, media140, have offered 2 lucky Chinwaggers the chance to win a free conference ticket.

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22 August 2011 by Lauren Cotton

£25,000 Future Games Contest Launched by TSB and Abertay University

Future Games Contest

IC tomorrow, a Technology Strategy Board (TSB) initiative has launched a brand-spanking new £25,000 competition for the University of Abertay Dundee to build prototypes to push the barriers of the games industry.

The Future of Games contest is designed to enable small firms to develop prototypes which can be developed into commercial models in early 2012. As part of the hook up with IC tomorrow, developers will get access to content from EMI, Tate, IPC Media and National Geographic.

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20 August 2011 by Sam Michel

Simon Says: I hate Klout

Klout in Austin

I guess the title says it all but this would be a really boring blog post if I just wrote “see above”. I am sure I am not alone, but from the legions of people who seem to use and put stock in this service I feel very much Han Solo.

First off I want to say on paper the idea for Klout is great. A 'measure of influence' would be a great thing for me to have in my day to day job. But it’s not something that can be quantified…particularly not the way Klout does it.

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19 August 2011 by Simon Caine