Black Hat marketing: the dark side of search

Title: Email Marketing Associate The role: Assist in the execution of all ECRM communications for the Bingo Vertical of bwin.party digital entertainment whilse providing reporting and feedback to relevant teams to ensure optimisation of creative. This is an exciting time to join our expanding digital marketing team and offers you the opportunity to transform the way we connect with our customers. Key features: * To build and execute ECRM campaigns for the Bingo Vertical, working to schedule created and led by the Email Marketing Team Leader. * To build and upload email marketing materials into the 3rd Party Supplier system. * To create email segments using the 3rd Party Supplier tool, to send tests and respond to requests for updates from the Retention and Product Marketing teams. * To run reports and fulfil documents required to report back to each team on the open and click through rates of their campaigns. * To advise each team on ways in which to improve their open and click through rates and the overall performance of their campaigns. * To learn important principles that can help to improve the performance of ECRM campaigns – optimisation of creative and subject lines, IP blocking, hard and soft bounce issues and send times. * To learn the responsibilities necessary to manage the Email Marketing Team during short term absences of the Email Marketing Team Leader. What we will be looking for in you: We seek those who are thrilled by challenge and work best in a fast-paced, innovative and diverse environment which operates a strong rewards and development culture. Whether you’re an industry expert or a functional specialist considering online gaming for the first time, there is a world of opportunity at bwin.party digital entertainment. Skills and experience: * Working experience gained within an ECRM environment * Good excel skills * Keen eye for detail * Excellent communication skills bwin.party digital entertainment: bwin.party was formed from the merger of bwin Interactive Entertainment AG and PartyGaming Plc in March 2011 to create the world’s largest listed online gaming company. Our people are talented and passionate, they all contribute to the success of globally renowned online gaming brands and this has empowered us with command of leading market positions in each of our four key product verticals: online sports betting, poker, casino and bingo with some of the world’s biggest online gaming brands including bwin, PartyPoker, PartyCasino and Foxy Bingo. At the heart of our business model, our own proprietary gaming software and associated platforms allow us to differentiate our offer from competitors that is supplemented by some of the world’s best games from third party suppliers. If you think you have the skills to play at the next level, please apply.

Title: Conversion and Reactivation Player Team Lead The role: The main purpose of this role is to lead a team of three associates in improving the retention and conversion volume for new and reactivated players via on an offsite communications. This is an exciting time to join our expanding digital marketing team and offers you the opportunity to transform the way we connect with our customers. Key features: Implement a telemarketing, website communication (messaging, promotions and offers) and email processes to efficiently convert: * Newly registered Players to their 2nd deposits and * Reactivated players from point of reactivation to their second deposit in order to meet the targets and metrics, set by the business across all networks, brands and territories. Reporting to the Retention Manager, you will be responsible for the efforts undertaken by your team who are involved in telemarketing, onsite messaging and offsite ECRM and Auto emails, in order to achieve these business goals. What we will be looking for in you: We seek those who are thrilled by challenge and work best in a fast-paced, innovative and diverse environment which operates a strong rewards and development culture. Whether you’re an industry expert or a functional specialist considering online gaming for the first time, there is a world of opportunity at bwin.party digital entertainment. Skills and experience: * Experience of developing, implementing and optimising effective telemarketing and ECRM programs * Understanding of CRM conversion from registration to purchase, gained within any industry * Proven experience in delivering a quality services to end users * Keen eye for detail bwin.party digital entertainment: bwin.party was formed from the merger of bwin Interactive Entertainment AG and PartyGaming Plc in March 2011 to create the world’s largest listed online gaming company. Our people are talented and passionate, they all contribute to the success of globally renowned online gaming brands and this has empowered us with command of leading market positions in each of our four key product verticals: online sports betting, poker, casino and bingo with some of the world’s biggest online gaming brands including bwin, PartyPoker, PartyCasino and Foxy Bingo. At the heart of our business model, our own proprietary gaming software and associated platforms allow us to differentiate our offer from competitors that is supplemented by some of the world’s best games from third party suppliers. If you think you have the skills to play at the next level, please apply.

Title: Conversion and Reactivation Player Associate The role: The main purpose of this role is to improve the retention volume for new and reactivated players via on an offsite communications. This is an exciting time to join our expanding digital marketing team and offers you the opportunity to transform the way we connect with our customers. Key features: Reporting to the conversion and reactivation team lead, you will implement telemarketing, website communication (messaging, promotions and offers) and email processes to efficiently convert: * Newly registered Players to their 2nd deposits and * Reactivated players from point of reactivation to their second deposit in order to meet the targets and metrics, set by the business across all networks, brands and territories. What we will be looking for in you: We seek those who are thrilled by challenge and work best in a fast-paced, innovative and diverse environment which operates a strong rewards and development culture. Whether you’re an industry expert or a functional specialist considering online gaming for the first time, there is a world of opportunity at bwin.party digital entertainment. Skills and experience: * CRM experience of converting new registrations to purchase, gained within any industry * Proven experience in delivering a quality services to end users * Keen eye for detail * Working experience of telemarketing and/or ECRM programs is desirable but not essential bwin.party digital entertainment: bwin.party was formed from the merger of bwin Interactive Entertainment AG and PartyGaming Plc in March 2011 to create the world’s largest listed online gaming company. Our people are talented and passionate, they all contribute to the success of globally renowned online gaming brands and this has empowered us with command of leading market positions in each of our four key product verticals: online sports betting, poker, casino and bingo with some of the world’s biggest online gaming brands including bwin, PartyPoker, PartyCasino and Foxy Bingo. At the heart of our business model, our own proprietary gaming software and associated platforms allow us to differentiate our offer from competitors that is supplemented by some of the world’s best games from third party suppliers. If you think you have the skills to play at the next level, please apply.

Title: VIP Player Associate The role: Provide a personal service to up to 250 VIPs in order to maintain and where relevant improve player wagering, deposit and net gross win level via telemarketing, website communication (messaging, promotions and offers) email processes across all networks, brands and territories. This is an exciting time to join our expanding digital marketing team and offers you the opportunity to transform the way we connect with our customers. Key features: * To help develop the VIP program to personally service and support VIPS based on their frequency of spend, product preferences and wagering patterns * To effect an efficient prevention program to spot early signs of lapsing and prevent VIP lapsing as relevant to the business and appropriate to the Top 20 VIP’s personal circumstances * Liaise with the Creative Manager (Copywriter and Designer) to produce effective onsite and offsite communication to optimise the VIP player’s response based on their life stage and state * Liaise with the Email Marketing team for reporting on activity related to auto email and ECRM efforts and delivery of email communications to VIP’s * Liaise with Fulfilment team for onsite Chat initiatives, CS related support and VIP gift fulfilment which are required to achieve the business goals for VIP players What we will be looking for in you: We seek those who are thrilled by challenge and work best in a fast-paced, innovative and diverse environment which operates a strong rewards and development culture. Whether you’re an industry expert or a functional specialist considering online gaming for the first time, there is a world of opportunity at bwin.party digital entertainment. Skills and experience: * Face to face and telemarketing based relationship of high net worth customers * Developed, implemented and optimised effective telemarketing and ECRM programs in a prestige product/service sales led environment * Excellent persuasive and motivational skills demonstrated in a high end customer environment in a customer facing role * Excellent organisational skills managing and scheduling resource in a busy high end retail or hospitality sector with a demanding customer environment * Strong attention to detail and proven experience in delivering quality services to end users using internal resources and support systems in addition to their own efforts in a customer facing environment bwin.party digital entertainment: bwin.party was formed from the merger of bwin Interactive Entertainment AG and PartyGaming Plc in March 2011 to create the world’s largest listed online gaming company. Our people are talented and passionate, they all contribute to the success of globally renowned online gaming brands and this has empowered us with command of leading market positions in each of our four key product verticals: online sports betting, poker, casino and bingo with some of the world’s biggest online gaming brands including bwin, PartyPoker, PartyCasino and Foxy Bingo. At the heart of our business model, our own proprietary gaming software and associated platforms allow us to differentiate our offer from competitors that is supplemented by some of the world’s best games from third party suppliers. If you think you have the skills to play at the next level, please apply.

Title: Retention Associate The role: Working on brands including Foxy Bingo, Cheeky Bingo and Party Bingo, the role is to maintain the volume of active players playing and depositing on the sites. This person will be responsible for ensuring multi-depositors have a regular playing pattern by optimising: * website communication (messaging, promotions and offers) * email processes to efficiently manage a regular playing pattern * segmenting players by game type This is an exciting time to join our expanding digital marketing team and offers you the opportunity to transform the way we connect with our customers. Key features: * To implement and develop the program for transitioning visitors into fully registered players * Optimise the onsite experience and the testing of new initiatives and processes * Achieve the objectives set by the business across all Bingo brands, networks and territories What we will be looking for in you: We seek those who are thrilled by challenge and work best in a fast-paced, innovative and diverse environment which operates a strong rewards and development culture. Whether you’re an industry expert or a functional specialist considering online gaming for the first time, there is a world of opportunity at bwin.party digital entertainment. Skills and experience: * Proven marketing skills gained within a B2C context * Experience of working on digital CRM initiatives * Passionate about learning and understanding reasons for customer dissonance and lapsing * Understanding of player based retention marketing bwin.party digital entertainment: bwin.party was formed from the merger of bwin Interactive Entertainment AG and PartyGaming Plc in March 2011 to create the world’s largest listed online gaming company. Our people are talented and passionate, they all contribute to the success of globally renowned online gaming brands and this has empowered us with command of leading market positions in each of our four key product verticals: online sports betting, poker, casino and bingo with some of the world’s biggest online gaming brands including bwin, PartyPoker, PartyCasino and Foxy Bingo. At the heart of our business model, our own proprietary gaming software and associated platforms allow us to differentiate our offer from competitors that is supplemented by some of the world’s best games from third party suppliers. If you think you have the skills to play at the next level, please apply.

Working at this small Media Agency that's part of the largest Media Network in Europe is a great opportunity for any Media professional. They have the most enviable client list out there and also the most enviable list of awards. They have manged to hold on to a small agency feel but still deliver huge agency results. The agency is a busy but fun environment full of bright and hard-working people. They are passionate about hiring the most talented individuals out there and pride themselves on this. As the Head of Digital Activation you will be responsible for bringing fresh digital thinking, insight and creativity to theiryou clients and to the agency as a whole. Assist the Managing partner in digital to identify and develop the agencies digital capabilities. Manage the core products and services including Online display, Online media partnerships and PPC/ also Social media and mobile. You will be the main point of contact and manager of the groups internal Trading desk. You will work closely with all areas of the groups offerings. This agency is not stuffy or bureaucratic in any way. They do not believe in corporate politics! This particular agency spend more money on training than any other agency in the UK and pride themselves on their personal development plans. They work with the best and most exciting brands FACT.

An outstanding independent digitally-led integrated marketing agency with 35 people and a superb list of clients including Unilever, RBS, Expedia and Turner Broadcasting is expanding its growing in-house digital capability with the recruitment of two technically brilliant Solutions Architects; one specialising in PHP, another specialising in ASP.NET. Reporting to the Director of Digital you will be a shrewd and sound technologist, most likely a former senior or lead developer who has progressed through the ranks to become (or wishes to become) a solutions architect. You will have an in-depth and encyclopaedic knowledge of best practice in your specialist technology and most traditionally associated database platforms, and having mastered your art as a craftsman are now comfortable advising, directing and steering others in best practice. Working with a mixture of permanent staff, contract staff (freelancers) and outsourced digital production agencies handling front-end and/or back-end development, you shall have technical ownership of projects ranging from simple landing pages to large complex content managed and even transactional web sites from start to finish. You shall be responsible for all solutions design and architecture across network, hardware and software layers and be responsible for all technical project documentation such as Technical Specifications, UML diagrams and visual object models. You will not normally be required to write code yourself, except in emergency or in exceptional circumstances. Along with the Digital Project Manager working on the job, you will be measured and held accountable for the quality of the work done on your watch; ensuring at all times that it is on time, on budget, on spec and delivered to an exceptionally high standard. To that end you will also have a hand in selecting appropriate permanent and contract staff and, where appropriate, outsourced digital production studios, and then managing the technical output of those resources throughout the project, which would normally include employing techniques such as Code Reviews. You will be not just a manager but also a leader, responsible for the agency's technical output in the discipline in question, and providing too technical thought leadership where appropriate to others in the agency and, on occasion, to our clients. Accordingly you will be not just a fount of knowledge but also a superb and natural communicator. You will also be unencumbered by pet preferences, and commercially astute and aware; our clients must be safe in the knowledge that the recommendations you make are absolutely right for their particular circumstances. These roles are new, and reflect the increasing technical complexity of work we are being asked to undertake. Our existing delivery team is superb but lacks in-depth technical knowledge; these two roles comprise, in effect, the missing piece of the puzzle. Front end skills required Sound understanding of semantic XHTML and CSS Sound knowledge of Javascript and JQuery Sound knowledge of HTML 5 Ideally, an understanding of HTML development for broadcast emails (i.e. HTML 4.01/Tables) and associated email dispatch systems such as Campaign Monitor, MailChimp, EmailVision, e-Circle, ExactTarget Some basic knowledge of the correct implementation of Adobe Flash (of decreasing importance as we are attempting to deprecate Flash where appropriate) Back end/other technical skills required Encyclopaedic knowledge of EITHER ASP.NET (C#) and SQL Server, OR OO PHP 5 and MySQL/PostgreSQL Understanding and appreciation of best practice in software architecture, including design patterns such as MVC and ActiveRecord Hardcore language-agnostic OOP knowledge (and advocacy), including techniques such as polymorphism, abstract classes, operator overloading, class inheritance, interfaces Strong general computer science and computational mathematics skills (e.g. binary arithmetic, bitwise logic and operations) Understanding of code performance optimisation techniques For the candidate working in ASP.NET: - Encyclopaedic knowledge of C#; some awareness of VB.NET - In depth understanding of SQL Server 2008 and above - Very strong all around Windows Server skills, including IIS configuration and ideally some knowledge of PowerShell - Preferably, strong working knowledge of ASP.NET MVC For the candidate working in OO PHP 5: - Encyclopaedic knowledge of OO PHP 5 and MySQL - Good understanding of PDO - Preferably, some awareness/knowledge of PostgreSQL - Very strong all around Linux administration skills (from command line rather than through graphical tools) including Apache 2 configuration and ideally some shell scripting - Working knowledge of at least one PHP MVC framework such as CodeIgniter or Zend Excellent technical problem solving skills; able to easily translate a functional requirement set or specification into a fit-for-purpose, no-stone-left-unturned technical plan You should also be able to author, from scratch, and without assistance, the following documents: Functional specifications (based on a set of requirements and constraints) Technical specifications (based on an existing functional specification) Hardware and network diagrams Object models / UML diagrams Database schema Design/Creative skills required None required "Soft" Skills Superb written and spoken English - we're a people agency, and we all talk a lot, so you need to talk a lot too Excellent general communication skills (for the reason above) Highly numerate A self-starter; takes initiative and seeks forgiveness rather than permission A general love of all things technical - when was the last time you took something apart and couldn't put it back together again? Qualifications Agency experience essential (digital or integrated) At least 5 GCSEs, O-Levels or equivalent at A*-C grade including English and Maths Must have A or above at GCSE Mathematics (or equivalent) Some higher education; A(S)-Levels, IB, HND, NVQ or similar Other Information Package dependent upon experience; around £55,000 to £60,000 Reporting to Director of Digital Significant opportunities for advancement to CTO or equivalent Agency quick facts other is based in London EC1 (Charterhouse Square) You'd be part of a fully independent agency of thirty five people You'd work on virtually all of our clients at some point This is an amazing place to work where everybody gets on and respects each other's abilities - we're not afraid to constructively criticise and provide feedback when we need to, but equally we praise each other when work's done well We're a sociable place, and if possible, we like sociable people to join us too (but we all have commitments outside work) We've been going for fifteen years We win lots of awards - you can see them stacked up if you come interview with us We're fairly confident we're the only agency in the UK with a moveable meeting room (that is, people can be sitting in it and you can still push it around the office) We've got our own in-house HD video acquisition and editing facilities, to broadcast quality On the third Friday of every month there's an open (free) bar tab at the bar around the corner

An outstanding independent digitally-led integrated marketing agency with 35 people and a superb list of clients including Unilever, RBS, Expedia and Turner Broadcasting is expanding its growing in-house digital capability with the recruitment of two technically brilliant Solutions Architects; one specialising in PHP, another specialising in ASP.NET. Reporting to the Director of Digital you will be a shrewd and sound technologist, most likely a former senior or lead developer who has progressed through the ranks to become (or wishes to become) a solutions architect. You will have an in-depth and encyclopaedic knowledge of best practice in your specialist technology and most traditionally associated database platforms, and having mastered your art as a craftsman are now comfortable advising, directing and steering others in best practice. Working with a mixture of permanent staff, contract staff (freelancers) and outsourced digital production agencies handling front-end and/or back-end development, you shall have technical ownership of projects ranging from simple landing pages to large complex content managed and even transactional web sites from start to finish. You shall be responsible for all solutions design and architecture across network, hardware and software layers and be responsible for all technical project documentation such as Technical Specifications, UML diagrams and visual object models. You will not normally be required to write code yourself, except in emergency or in exceptional circumstances. Along with the Digital Project Manager working on the job, you will be measured and held accountable for the quality of the work done on your watch; ensuring at all times that it is on time, on budget, on spec and delivered to an exceptionally high standard. To that end you will also have a hand in selecting appropriate permanent and contract staff and, where appropriate, outsourced digital production studios, and then managing the technical output of those resources throughout the project, which would normally include employing techniques such as Code Reviews. You will be not just a manager but also a leader, responsible for the agency's technical output in the discipline in question, and providing too technical thought leadership where appropriate to others in the agency and, on occasion, to our clients. Accordingly you will be not just a fount of knowledge but also a superb and natural communicator. You will also be unencumbered by pet preferences, and commercially astute and aware; our clients must be safe in the knowledge that the recommendations you make are absolutely right for their particular circumstances. These roles are new, and reflect the increasing technical complexity of work we are being asked to undertake. Our existing delivery team is superb but lacks in-depth technical knowledge; these two roles comprise, in effect, the missing piece of the puzzle. Front end skills required Sound understanding of semantic XHTML and CSS Sound knowledge of Javascript and JQuery Sound knowledge of HTML 5 Ideally, an understanding of HTML development for broadcast emails (i.e. HTML 4.01/Tables) and associated email dispatch systems such as Campaign Monitor, MailChimp, EmailVision, e-Circle, ExactTarget Some basic knowledge of the correct implementation of Adobe Flash (of decreasing importance as we are attempting to deprecate Flash where appropriate) Back end/other technical skills required Encyclopaedic knowledge of EITHER ASP.NET (C#) and SQL Server, OR OO PHP 5 and MySQL/PostgreSQL Understanding and appreciation of best practice in software architecture, including design patterns such as MVC and ActiveRecord Hardcore language-agnostic OOP knowledge (and advocacy), including techniques such as polymorphism, abstract classes, operator overloading, class inheritance, interfaces Strong general computer science and computational mathematics skills (e.g. binary arithmetic, bitwise logic and operations) Understanding of code performance optimisation techniques For the candidate working in ASP.NET: - Encyclopaedic knowledge of C#; some awareness of VB.NET - In depth understanding of SQL Server 2008 and above - Very strong all around Windows Server skills, including IIS configuration and ideally some knowledge of PowerShell - Preferably, strong working knowledge of ASP.NET MVC For the candidate working in OO PHP 5: - Encyclopaedic knowledge of OO PHP 5 and MySQL - Good understanding of PDO - Preferably, some awareness/knowledge of PostgreSQL - Very strong all around Linux administration skills (from command line rather than through graphical tools) including Apache 2 configuration and ideally some shell scripting - Working knowledge of at least one PHP MVC framework such as CodeIgniter or Zend Excellent technical problem solving skills; able to easily translate a functional requirement set or specification into a fit-for-purpose, no-stone-left-unturned technical plan You should also be able to author, from scratch, and without assistance, the following documents: Functional specifications (based on a set of requirements and constraints) Technical specifications (based on an existing functional specification) Hardware and network diagrams Object models / UML diagrams Database schema Design/Creative skills required None required "Soft" Skills Superb written and spoken English - we're a people agency, and we all talk a lot, so you need to talk a lot too Excellent general communication skills (for the reason above) Highly numerate A self-starter; takes initiative and seeks forgiveness rather than permission A general love of all things technical - when was the last time you took something apart and couldn't put it back together again? Qualifications Agency experience essential (digital or integrated) At least 5 GCSEs, O-Levels or equivalent at A*-C grade including English and Maths Must have A or above at GCSE Mathematics (or equivalent) Some higher education; A(S)-Levels, IB, HND, NVQ or similar Other Information Package dependent upon experience; around £55,000 to £60,000 Reporting to Director of Digital Significant opportunities for advancement to CTO or equivalent Agency quick facts other is based in London EC1 (Charterhouse Square) You'd be part of a fully independent agency of thirty five people You'd work on virtually all of our clients at some point This is an amazing place to work where everybody gets on and respects each other's abilities - we're not afraid to constructively criticise and provide feedback when we need to, but equally we praise each other when work's done well We're a sociable place, and if possible, we like sociable people to join us too (but we all have commitments outside work) We've been going for fifteen years We win lots of awards - you can see them stacked up if you come interview with us We're fairly confident we're the only agency in the UK with a moveable meeting room (that is, people can be sitting in it and you can still push it around the office) We've got our own in-house HD video acquisition and editing facilities, to broadcast quality On the third Friday of every month there's an open (free) bar tab at the bar around the corner

Digital Project Manager: Fixed-Term Contract to 31 Dec 2012 Vauxhall, London Up to £31,000 pa inc London Allowance + Benefits Do you want to use your digital skills and your grasp of emerging technologies to make a real difference? It's our ambition to reach and improve the lives of people affected by cancer and inspire millions of others to do the same. Last year, we reached over four million people online and as digital project manager you could help us to reach even more. You will manage the development, production and delivery of multi-faceted projects. These will include CMS driven sites, microsites, emails, mobile sites, e-commerce services, online community sites and social media services. Liaising with the internal development team and external suppliers as appropriate, you'll ensure that all developments are well understood, well defined, on brand, accessible, usable and aligned with offline services. As the point of contact for internal clients, you will support them in understanding, defining, specifying and implementing digital projects. As well as proven new media project management experience, you will need to demonstrate an in-depth understanding of the web - including an excellent understanding of social media, web technologies and applications, usability and accessibility. With experience in managing multiple internal and external stakeholders, you'll be able to adapt your approach to colleagues at all levels of the organisation and work with people with varying levels of technical ability. In return for your skills, enthusiasm and commitment, we commit to actively develop you and offer excellent benefits including a 34.5 hour week, BUPA, life assurance, pension, childcare vouchers and generous annual leave. For further details and to apply, please visit http://www.macmillan.org.uk/jobs Closing Date: 16 Jan 2012 Interview Date: 23 Jan 2012 We value diversity in our workforce and we encourage applications from all sectors of the community. Macmillan Cancer Support, registered charity in England and Wales (261017), Scotland (SC039907) and the Isle of Man (604).