Following on from the above post about last night’s Mobile Marketing shindig we’ve summarised the top design and content mistakes that companies make when they transfer their online site to the mobile web.
Worthy of bearing in mind, I’m sure you’ll agree:
1) Not environmentally specific
2) Ignoring limitations of mobile devices
3) Failing to exploit the possibilites of mobile devises - it takes calls, its a calendar, it contains gps – you can take advantage of all of these.
4) Dot com not for mobile – text must be compact, straightforward and give customers what they want quickly.
5) Using frames that don’t sit well on mobile – more portrait than landscape
6) Failures to test your site for mobile readiness -
7) Not making making your site discernable – must have guessable domain names – NY Times, Bravo – to encourage repeat visits.
8) Not actively promoting your mobile site – consumer must know about it if it’s to be successful. Some user experiences are unique to mobile.
9) Running campaigns without a mobi domain name – Jaguar is a good example of a direct campaign that used a very simple domain name to get customers back again and again
10) Serving the same content in every way to every mobile device - there is a variation in handsets/browsers on the market.
27 June 2008 by Suzanne Morrow
Bloggers
- Alex Chapman (8)
- Alex Gillett (1)
- Alex Sass (3)
- Benjamin Ellis (17)
- Benn Achilleas (7)
- Bex Clarke (8)
- Bootlaw (1)
- Borz Farahani (1)
- Chinwag News (100)
- Chinwag Team (33)
- Chris Bradley (1)
- Ciaran (1)
- Colin O'Malley (1)
- Danielle Dalkie (4)
- Danny Bluestone (2)
- Dave Williams (2)
- David Rowden (1)
- Deirdre Molloy (16)
- Diana Gray (1)
- Diana Yeboah (3)
- Dominic Campbell (1)
- Emily Fisher (5)
- Fiona Du Vivier (1)
- Francesca Heath (38)
- Graeme Harvey (1)
- Guy Rigby (1)
- Jamie Riddell (12)
- John Horsley (5)
- Jonathan Wardle (1)
- Julia Eilon (2)
- Julian Ranger (1)
- Kay Hammond (2)
- Lauren Cotton (117)
- Lauren Macready (11)
- Luke Walker (1)
- Mellissa Norman (2)
- Nicky Swain (6)
- Nikki Barton (5)
- Phil Haslehurst (1)
- Richard Woods (4)
- Sam Michel (340)
- Sam Turner (1)
- Sarbjit Bakhshi (2)
- Scott Allison (1)
- Scott Meyer (3)
- Shannon Lee (2)
- Sherrod Dine (1)
- Simon Caine (16)
- Simon John (1)
- Suzanne Morrow (51)
- Tim Ash (1)
- Tim Butler (1)
- Tom Smith (1)
Archive
- May 2012 (10)
- April 2012 (18)
- March 2012 (10)
- February 2012 (23)
- January 2012 (13)
- December 2011 (10)
Chinwag on Twitter
Chinwag Newsletter
Updated Chinwag Profiles
- Dave Williams - BLiNQ Media
- Bryony -
- Paul Cadman - Interpretation equipment rental
- Olivia Mason - The Beans Group
- Cat Fraser - Fourinsight


Comments
Post new comment