The benefits of hosting and running an event are obvious. In one fail swoop, your influential speakers will draw in guests who could end up being potential partners, consumers or even investors.
Your event will be the toast of the digital town, elevating your brand in a dynamic way. The only drawback? The niggly fact that everybody wants a slice of the events pie. So what to do?
In such an overcrowded market, strategic planning and promotion can see your event being firmly pencilled into the diaries of those that matter. But navigating the choppy waters of promotions can be tricky for even the savviest of marketers, so we've come up with four easy ways to promote your event.