More Speakers Announced for Chinwag Psych
May 9th is the date and Chancery Lane the place.
The full day conference is jam packed full of case studies, theory, insight and plenty of practical advice centred around the latest thinking and application of psychology, neuroscience and machine learning.
Let's meet our latest speakers...
Craig has been blending Psychological techniques, UX, Analytics, Split Testing and Conversion Optimisation since 2006. He’s also been building teams, launching products and hacking the growth of websites for companies like LOVEFiLM, John Lewis and Waitrose for nearly 12 years.
You can find him tweeting from @OptimiseOrDie on all sorts of topics, including Neuropsychology, Mobile tech and Persuasion.
Craig’s knowledge, engaging presentation style and practical tips make him a highly sought after speaker and we are really excited to have him on board for Chinwag Psych.
Craig’s presentation topic on the day: “Psychology, Split Testing & the Web”
Initially Dan capitalised on the insight that framing an inferior version of a choice increases the demand for the original option by sending through both a good and a bad version of his CV.
Keep your eyes peeled for Dan’s latest publications on how Nudging may curb the obesity crisis and just why it is so annoying to overhear a mobile phone conversation.
Dan will be joined on the day by his colleague at #ogilvychange, Marina Clement.
In her 8 years at Ogilvy, Marina has worked across a number of UK and global accounts from Castrol and Chiquita Bananas to Dove, when she worked on the global relaunch of Dove Hair. She then went on to spend three years leading the Ford UK team across all of their communications.
Marina has always had a passion for Behavioural Economics and is a Business Director for #ogilvychange. She also runs the Ogilvy Group Fellowship scheme.
Dan and Marina will be joining to present on the topic of behavioural science in their presentation; "The Mystery of the Missing £2”.
Photo (cc) Hey Paul Studios