Start-Up Diaries: It's a Long Way Down to the Top [video]

Lift

Pitching is a nightmare. No error, plenty of terror, which is why we’re so impressed with Kate Jackson’s literal elevator pitch for her company, TableCrowd. She explains how it is done.

Pitching your business in usual circumstances is a challenge. I have sat with potential investors and partners chatting for hours about what we’ve done and the scope for the future.

To do it with ears popping and distraction everywhere made me step up my game but I had a blast with the guys from Tech City News and nailed it in one take.

It takes 30 seconds to drop from the 37th to the ground floor of the Heron Tower, and I cleared it with a second to spare.

The secret?

  • Keep it simple. I abridged what we do into a single sentence
  • Show how the site works, with a user example
  • A sentence to explain where the business is now
  • Brief outline of our vision for the future

 \\ Watch it here

Photo (cc) Mike Pearce.

Topic:

Comments

Post new comment

The content of this field is kept private and will not be shown publicly.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <p> <br>
  • Web page addresses and e-mail addresses turn into links automatically.
  • HTML tags will be transformed to conform to HTML standards.
  • Each email address will be obfuscated in a human readable fashion or (if JavaScript is enabled) replaced with a spamproof clickable link.

More information about formatting options

Type the characters you see in this picture. (verify using audio)
Type the characters you see in the picture above; if you can't read them, submit the form and a new image will be generated. Not case sensitive.