Chinwag Insight: Psychology of Online Influence Presentation Slides Are Now Live #ChinwagPsych

Psychology of Online Influence Brochure
Thank you to all that attended the long awaited Chinwag Insight: Psychology of Online Influence conference yesterday.

The afternoon was jam-packed with brain-busting insight from some of the leading experts from both academic and marketing worlds, bringing together theory and practice to build on the debate from the first event that took place during Social Media Week London in February.

Amongst the sea of information, here's a few of our favourite pointers on tackling online influence:

  • 1. Know your target, 2. Communicate persuasively, 3. Sell with integrity.
  • Relate to what bonds people and drives them to share: shared history, attitudes, society and culture.
  • Identify the 5 types of influencers: idea starters, amplifiers, curators, commentators and viewers
  • Provide 'social validation': ratings, reviews and pictures bump up effectiveness by 20%

Check out the presentation slides from each of our Speakers below. 

Session 1: Personality, Behaviour & Emotion

Web Psychology: The Tools of Online Influence
Nathalie Nahai, The Web Psychologist


Talkin' Bout My Generation: How Cohort Analysis Can Predict Generational Differences In Online Behaviour

William Higham, The Next Big Thing


Why Emotion Drives Your Bottom Line

Martin Talks, Draftfcb


Next Generation: The Psychology of Teens Online
Dr Barbie Clarke, Family Kids and Youth


Psychometrics Predicting Behaviour, In Theory and In Practice

David Stillwell & Stephen Haggard, Cambridge Personality Research

Session 2: Influence and Decision Making In Practice 

Using Conversations to Understand Influence and Interaction
Dr Stuart Battersby & Dr Matthew Purver, Chatterbox


The Topology of Influence

Jonny Bentwood, Edelman


Why Online Giving Works

Elizabeth Kessick, JustGiving


Psychology: Changing Behaviour, Increase Conversions, Cut Costs

Craig Sullivan, Belron aka Autoglass 

Audio Recordings

Listen back to the sessions recorded at Chinwag Insight: Psychology of Online Influence on 3rd May 2012. Check the programme and speaker pages for more info.

Session One: Personality, Behaviour & Emotion

Featuring Nathalie Nahai (The Web Psychologist), William Higham (The Next Big Thing), Martin Talks (Draftfcb), Dr Barbie Clarke (Family Kids & Youth), Dr David Stillwell & Dr Stephen Haggard (Cambridge Personality Research)

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Session Two: Influence & Decision-Making in Practice

Featuring Dr Stuart Battersby & Dr Matthew Purver (Chatterbox Analytics), Jonny Bentwood (Edelman), Elizabeth Kessick (JustGiving), Craig Sullivan (Belron®), chaired by Benjamin Ellis (SocialOptic)

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