Chinwag Insight: Psychology of Online Influence Presentation Slides Are Now Live #ChinwagPsych
Thank you to all that attended the long awaited Chinwag Insight: Psychology of Online Influence conference yesterday.
The afternoon was jam-packed with brain-busting insight from some of the leading experts from both academic and marketing worlds, bringing together theory and practice to build on the debate from the first event that took place during Social Media Week London in February.
Amongst the sea of information, here's a few of our favourite pointers on tackling online influence:
- 1. Know your target, 2. Communicate persuasively, 3. Sell with integrity.
- Relate to what bonds people and drives them to share: shared history, attitudes, society and culture.
- Identify the 5 types of influencers: idea starters, amplifiers, curators, commentators and viewers
- Provide 'social validation': ratings, reviews and pictures bump up effectiveness by 20%
Check out the presentation slides from each of our Speakers below.
Session 1: Personality, Behaviour & Emotion
Session 2: Influence and Decision Making In Practice
Session One: Personality, Behaviour & Emotion
Featuring Nathalie Nahai (The Web Psychologist), William Higham (The Next Big Thing), Martin Talks (Draftfcb), Dr Barbie Clarke (Family Kids & Youth), Dr David Stillwell & Dr Stephen Haggard (Cambridge Personality Research)
Session Two: Influence & Decision-Making in Practice
Featuring Dr Stuart Battersby & Dr Matthew Purver (Chatterbox Analytics), Jonny Bentwood (Edelman), Elizabeth Kessick (JustGiving), Craig Sullivan (Belron®), chaired by Benjamin Ellis (SocialOptic)