The UK's Top Youth Brands According to 18-24s

youth 100

A list of the top brands that 18-24s love has been revealed by The Beans Group. The results are the output of a month-long research project, The Youth 100. We asked young people to reveal their sentiment towards brands across industries ranging from technology, fashion and entertainment to retail, travel, finance and more.

Over 1,000 18-24s gave their views. We used an online survey to measure sentiment, and followed it up with focus groups.

On 25 October at an exclusive breakfast launch at Google’s Campus London we will announce the number one brand among young people and present winners across 18 categories, from entertainment, drinks and retail to fast food, technology, fashion and more. These are the brands most often seen in young people’s lives, the ones they wake up with to the ones they see, hear or use at the end of the day.

Here, in A-Z order, are the 100 brands they said they like or love the most…

Accessorize // Alton Towers // Amazon // Apple // Argos // ASOS // Bacardi // Baileys // BBC // Birds Eye Fish Fingers // Body Shop // Boots // BT // Cadbury’s // Cafe Nero // Cancer Research // Carphone Warehouse // Channel 4 // Cineworld // Coca Cola // Coco Pops // Converse // Costa // Domino’s // Doritos // Durex // E4 // Facebook // Frijj // Google // Greggs // H&M // Haribo // Heinz Beans // Hellman’s Mayo // HMV // IKEA // Innocent // Instagram // Jagermeister // Kettle Chips // Kopparberg // Krispy Kreme // Levi’s // Lidl // Lush // MAC // Malibu // McCoys // McDonald’s // Metro // Microsoft // Millie’s Cookies // Morrisons // Nando’s // National Express // National Rail // Nescafe // New Look // NUS // O2 // Odeon // Office // Oxfam // Paperchase // PayPal // Pepsi // PizzaExpress // Post Office // Primark // Pringles // River Island // Samsung // Schuh // Sky // skype // Smirnoff // Sony // Spotify // Starbucks // Subway // The Co-operative // The Guardian // Thorpe Park // TK Maxx // Topman // TopShop // Twitter // Uncle Ben’s rice // Vans // Visa // Waitrose // Walkers // Waterstones // Wetherspoons // WH Smith // Wikipedia // WKD // YouTube // Zara

// Find out more about the Youth 100 event

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11 October 2012 by Luke Mitchell
Luke Mitchell

Luke is Head of Youth Strategy at The Beans Group, which owns the UK's most popular youth destination site studentbeans.com (Neilsen Online). Luke's job is to share insights, ideas and advice with clients and potential clients in order to help them plan more effective youth marketing campaigns.

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