#SMWLDN Thursday: It's Business, It's Business Time

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For our final day hosting the Business and Entrepreneurship Hub at Bloomberg London HQ, SMWLDN and Nokia have saved a very special run of events.

There’s a certain theme which predominates, with the question of mankind’s relationship to our tiny but mighty machines being approached from a number of different angles. If you’ve ever thrown your phone down in despair just to pick it back up again (or seen a colleague do just that), then you’re bound to find something to titillate. Get wise:

Mobile Mastery: Taming Technology in Your Working Day
11:00 – 12:00 at Bloomberg Hub

A practical talk from Antony Mayfield of Brilliant Noise, guiding you through the route to mastering communication technology in the always-on, “work Anywhere, Be Everywhere” World Of Mobile. Combining insights from the cutting edge of neuroscience with functional demonstrations of mindful, purposeful and playful mobile mastery in action, this session aims to empower you with control over your digital domain. Part of Nokia’s Smarter Everyday programme. Smarter Everyday aims to inspire with fresh approaches to productivity, collaboration and technology adoption, and the latest ideas from business leaders and innovators on creativity, leadership and management.

Mobile Mastery – Becoming a ‘Master’ of Your Device Powered by [email protected]
12:00 – 13:00 at Bloomberg Hub

In this revealing talk, The Web Psychologist Nathalie Nahai reveals the psychological and neurochemical ways in which your mobile is demanding, shaping and depleting your attention. With more and more of us suffering from connection fatigue and internet addiction, it’s crucial we arm ourselves with the tools and the knowledge we need to become the master, and not the slaves, of our devices.

Part of Nokia’s Smarter Everyday programme. Smarter Everyday aims to inspire with fresh approaches to productivity, collaboration and technology adoption, and the latest ideas from business leaders and innovators on creativity, leadership and management.

Enterprise Social Platforms – Are We just Putting Lipstick on the Pig?

13:00 – 15:00 at Bloomberg Hub

Intranets revolutionised the way that businesses handled information, at a time when information was a scarce resource. They built it, and we came. But has the intranet has been left behind now that everything is going ‘Social’. Is it really the place where information goes to die? Can making it social really bring it back to life, or just be pouring oil on to water? Hear from a group of leading practitioners, and perhaps a brave vendor or two, who have been on the cutting edge, and sometimes the sharp end of the pointy stick. Real stories, real discussion and real debate, getting to the heart of the impact of Social Platforms on businesses – the good, the bad and the plain ugly – and take away some knowledge.

Didlr: Putting Windows Phone 8 At The Forefront of App Development Efforts
17:00 – 18:30 at Bloomberg Hub

After launching the Didlr app on Windows Phone before any other platform, the Didlr team continue to drive WP8 app development further than before. Didlr is proud of a strong partnership with Nokia. As the Didlr platform looks to grow its highly engaging user base, the support received from Nokia is priceless. Rich Holdsworth, CEO of Didlr, tells us more.

To hear more about Nokia’s work promoting a healthy work/life balance, see their Smarter Everyday programme. Otherwise, see you tomorrow!

Photo (cc) Fabio Marini.