SMW REWIND: The Social Marketing Detectives: A Case by Case Study [video]
Asking yourself, “how did they do that” or “wonder if that campaign worked”? Us, too.
In the Social Marketing Detectives, hosted at Facebook, experts played detective and used great case studies on social media management and measurement from the leading players to build up our understanding of the ‘case’.
Featuring case studies from Constant Contact, Engage Sciences, Betapond and more.
Panelists included Tom Huxtable (CRO, Engage Sciences), Conor Ryan (Co-Founder & COO, Betapond), Tamsin Fox-Davies (Senior Development Manager, Constant Contact), Benjamin Ellis (Director, Socialoptic; Director & Principal, Redcatco), and Simon Morris (Director of EMEA Marketing, Adobe).
Why constant measurement is the key to real-time analytics and how this can be used for long-term Facebook apps success for Waterworks, a social giving app backed by Unilever.
How Awesome Merchandise, a 19-year old’s bedroom venture, grew to a £3m/year business using a combination of email, social media and fun.
How social was used to drive the launch of Adobe Creative Suite 6.0.
Live Tweets from #SMWCASE
"You need to profile the audience, who and how they interact with.This will drive brand advocacy and commerce activation." Spot on #SMWCASE— Jowebber1981 (@Jowebber1981) September 27, 2012
photo (cc). Jamin2