SMWLDN in Rewind: Through The Eyes of a Child, The Social Media World of 6-11 Year Olds
Taking place on Wednesday 26th Sept at the Sport, Entertainment & Culture Hub at Engine, DOCO's Through the Eyes of a Child: The Social Media World of 6 - 11 Year Olds took the audience on a journey into the mind's of children and how they see and use social media.
Kids are inherently social and are very active on many social media platforms; therefore they are a hugely important part of the social media landscape. Platforms such as Facebook, Moshi Monsters and Club Penguin are arguably making a significant influence on the development of this first generation of social media users, yet this audience is isn’t often discussed and as such is not properly understood.
This discussion focused on what kids are doing on these networking sites, how and why they are so engaged with each other and the platforms, and looked at the psychology behind these behaviours. The event explored what we can learn from today’s generation and what implications these hold for the future.
Joining the discussion was a panel of experts including: Graeme Harvey (CEO & Co-founder at Tsumanga Studios), Tom Walker (Community Manager, Tempero) Marc Goodchild (Strategy Consultant & Converged Media Specialist at IpDipSkyBlue) and Maurice Wheeler (Strategic Planning Director, Doco London).
Twitter Coverage #SMWChildsEye
Much talk about Moshi, tapping into kids needs to collect, nurture and customise #SMWChildsEyes /cc @acton
— Mel Kirk (@MelKirk) September 26, 2012
Shorthand: 'Badging' is liking stuff on FB,'communication' is FB messenger & 'peer comparison' is status updates. #smwchildseye
— Aaron Balick (@DrAaronB) September 26, 2012
"if you can engage with kids, not only are you likely to have advocates for life, more likely to engage the whole family" #SMWChildsEyes
— Mel Kirk (@MelKirk) September 26, 2012
Resent study shows 50% of 16 year old's parents forbid them to go on Facebook #SMWLDN #SMWCHILDSEYE - LS
— SocialMediaWeek LDN (@smwldn) September 26, 2012
#smwldn #SMWchildseye Brands need to inspire children, offer them ways to pursue their interests
— eModeration (@eModeration) September 26, 2012
RT @draaronb: Moving onto Facebook from 'social networks with stabilisers' is a sign of 'growing up' (like reading 17 mag at 13) #smwchi ...
— eModeration (@eModeration) September 26, 2012
Many engagement points w Moshi Monsters means they don't necessarily 'age down' compared to other brands such as Kids tv shows #smwchildseye
— Tempero (@TemperoUK) September 26, 2012
Kids will forget logins and open anew account, they don't worry about legacy data and content associated with old accounts #SMWChildsEye
— Quib.ly (@Quibly) September 26, 2012
Other Coverage
Watch the Livestream
Part One
Part Two
Part Three
Part Four
Photo (cc) @jospoons
