SMWLDN in Rewind: Cuddles Or Funnels: Social Engagement vs. Social Commerce
On 27th September at our Advertising & Marketing Hub at Facebook, digital marketing agency, SYZYGY, hosted Cuddles or Funnels: Social Engagement vs Social Commerce - a lively panel debate which asked where exactly *is* social media's sweet spot?
Is it the warm embrace of social CRM and two-way engagement with a share-happy audience that powers the business relationship and growth? Or is it an effective sales channel with Finance Director-pleasing ROI and a treasure trove of targeting data?
The expert panel, featuring Dr. Paul Marsden (Digital and Innovation, SYZYGY Group), Nathalie Gaveau (Founder and CEO, Shopcade), Richard Millington (Founder, Feverbee), Luca Benini (Managing Director, Buddy Media Europe), Nick Johnson (founder and CEO, Useful Social Media), and Mark Rogers (Founder, Sentinel Projects), gave their point-of-view on social commerce, exploring both sides of the spectrum.
Catch up with the livestream including Q&A below.
Twitter Coverage #SMW_SYZYGY
Spot on ^SB “@smwldn: Being able to intercept the moment & being present in your customer's moment of need has a great effect #smw_syzygy”
— BLOOM Worldwide (@BloomWorldwide) September 27, 2012
Social commerce works well in gmail, contextual advertising that adds value tip from @tlonuqbar #smw_syzygy
— Taryn Ozorio (@tarynoz) September 27, 2012
'You can only manage what you can measure.' #SMW_SYZYGY
— SocialMediaInfluence (@socialinfluence) September 27, 2012
Watch the Livestream
