#SMWLDN in Rewind: How Social Media Powered the Pop-Up
The afternoon of Tuesday 25th at the Sport, Culture & Entertainment Hub saw Eventbrite's How Social Media Powered the Pop-Up. From boutiques to burger bars, cinemas to spas - pop-ups are delighting curious Londoners all over the city.
But how do these one-off ventures create lasting buzz? And what makes some pop-ups mythical, and others missable? Most work without the luxury of big brand marketing budgets.
This panel discussion brought in the experts behind the pop-ups, including Andrew Swain (Boxpark), Alice Hodge (Art of Dining), Max Bergius (Art Wednesday), Sam Michel (Chinwag) and Dan Young (Young & Foodish). Check out the livestream below and get in on the pop-up discussion.
Twitter Coverage #SMWPopUp
#SMWPOPUP Path - is that a social media platform that is going to take off like Facebook?— London Calling Arts (@LC_Culture) September 25, 2012
Apps like Banjo will be the next big thing - targetting people by location will change how we use social media as brands #smwpopup— Blaise Grimes-Viort (@blaisegv) September 25, 2012
Choose your channels carefully based on what your audience is #smwpopup— Blaise Grimes-Viort (@blaisegv) September 25, 2012
Words of wisdom - no rules in pop ups, lots of ideas so just do it, create experience, map it and make it happen. Ask for help too#smwpopup— Anastasia Emmanuel (@MiniAnastasia) September 25, 2012
Watch The Livestream
Photo (c) Eventbrite UK (@briteuk)