#SMWLDN in Rewind: How Social Media Powered the Pop-Up
The afternoon of Tuesday 25th at the Sport, Culture & Entertainment Hub saw Eventbrite's How Social Media Powered the Pop-Up. From boutiques to burger bars, cinemas to spas - pop-ups are delighting curious Londoners all over the city.
But how do these one-off ventures create lasting buzz? And what makes some pop-ups mythical, and others missable? Most work without the luxury of big brand marketing budgets.
This panel discussion brought in the experts behind the pop-ups, including Andrew Swain (Boxpark), Alice Hodge (Art of Dining), Max Bergius (Art Wednesday), Sam Michel (Chinwag) and Dan Young (Young & Foodish). Check out the livestream below and get in on the pop-up discussion.
Twitter Coverage #SMWPopUp
#smwpopup Sam: as well as Eventbrite we use MailChimp, Facebook, Twitter, Social Bro, Sprout Social, Wordpress and Tumblr? to manage #smwldn
— Jemima Gibbons (@JemimaG) September 25, 2012
#SMWPOPUP @artofdiningldn"being honest, we are real people" great advice, showing real face behind the brand.
— London Calling Arts (@LC_Culture) September 25, 2012
How to publicise your pop-up? Write personalised emails, create hype on your own social media channels, good photo content #smwldn #smwpopup
— Claire Marie Slight (@clairemslight) September 25, 2012
"Food is the lingua franca of social media" says @youngandfoodish - very true! #smwpopup #smwldn
— Claire Marie Slight (@clairemslight) September 25, 2012
#SMWPOPUP Path - is that a social media platform that is going to take off like Facebook?
— London Calling Arts (@LC_Culture) September 25, 2012
Apps like Banjo will be the next big thing - targetting people by location will change how we use social media as brands #smwpopup
— Blaise Grimes-Viort (@blaisegv) September 25, 2012
Choose your channels carefully based on what your audience is #smwpopup
— Blaise Grimes-Viort (@blaisegv) September 25, 2012
Words of wisdom - no rules in pop ups, lots of ideas so just do it, create experience, map it and make it happen. Ask for help too#smwpopup
— Anastasia Emmanuel (@MiniAnastasia) September 25, 2012
Other Coverage
- 5 Things to Learn About Pop-Ups and Social Media, by Michael Anton
- #SMWPOPUP, by We Are Pop-Up
Watch The Livestream
Photo (c) Eventbrite UK (@briteuk)
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Faculty of 1000 Ltd (F1000) has a vacancy for a Midweight Designer (Web/Print) to work on a range of online products. The role involves translating business requirements into usable and intuitive on and off-line designs for a variety of pre- and post-launch products for a professional scientific audience. Aspects of this role include creating wireframes for new features and sections, graphical interface design, and ensuring that styles and colours are consistent across all F1000 product lines. Utilising a high standard of creative skills to support the Senior Designer, you will also ensure business priorities, objectives and messages are translated into effective design concepts which are audience appropriate and form the basis of successful marketing activities. Candidates must be self-motivated, flexible, have excellent design skills and enjoy working as part of a diverse team. Responsibilities Create attractive and functionally appropriate new designs for F1000 websites Produce advertisements, leaflets, newsletters, posters and other marketing material (web/print) Produce and optimize images for website use Keep up to date with trends in design and usability Be alert to usability improvements during specification and testing phases Requirements Experience of designing print-ready marketing materials Ability to map project requirements and specifications to mock-ups Excellent image manipulation and design skills Excellent attention to detail and accuracy Excellent Photoshop, Illustrator, InDesign Experience in creating Flash banners Understanding of XHTML/DHTML/CSS Good awareness of usability issues Excellent time-management skills in dealing with overlapping projects Good communication skills Preferable Proficient in HTML 5 / CSS 3 Experience with responsive layouts preferred Excellent knowledge of browser and platform compatibility To apply for this position please send your CV and covering letter, stating salary expectations, suitability for the position and quoting job reference to: Recruitment, F1000, 34-42 Cleveland St, London, W1T 4LB, or by email to: jobs@sciencenow.com. Faculty of 1000 Ltd is an Equal Opportunities Employer
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