#SMWLDN in Rewind: Making Social Work for Your Business, Hosted by Oracle
Making Social work for Your Business, hosted by Oracle, took place on Tuesday 25th Sept at the Advertising & Marketing Hub at Facebook.
The rise of social media has dramatically changed the way people communicate…irrevocably. The explosion of social has been tremendous, as Facebook closes in on one billion consumers and Twitter approaches 200 million, not to mention emerging platforms like Google+, Instagram and Pinterest.
It’s also clear that companies are fast waking up to the power and value of social. Some organisations have already embraced social and are up and running; using it to connect marketing, sales, commerce and customer service together for an enhanced customer experience, through seamless, real-time responsiveness and high-touch engagement. Others are more tentative and questions remain over value, measurement and how to scale social campaigns.
In this session, headed by Richard Beattie, Senior Director at Oracle, Beattie and other media experts explored the following questions:
- How do you convince an internal audience on the value of social?
- How do you measure social and communicate ROI?
- How can your organisation engage on both global & local levels via social
Tune into the livestream below to listen to advice from Marco Fanton, Head of Social Media at Luxury Hotels Group, Ivan Fernandez, Global Director of Social Media Technology at MediaCom, Jonathan Wichmann, Head of Social Media at Marsk Line, Robin Grant, Global Managing Director at We are Social, and Mat Morrison, Social Media Strategy Director at Starcom Mediavest Group.
Twitter Coverage #SMWLDNOracle
Fascinating hearing how Maersk Line shipping company have built successful social media #smwldnoracle— International House (@IHWorld) September 25, 2012
Big take away from #smwldnoracle. All FB engagement is on the newsfeed. Storytell & measure is the key to success.— Nick Bain (@bainser) September 25, 2012