SMWLDN in Rewind: Personalisation Using Social Data in a World of Noise
Global Dawn's event, Personalisation Using Social Data in a World of Noise, took place at the Sport, Entertainment & Culture Hub at Engine on Wednesday 26th.
The event explored why personalisation has become so fundamental to business, and why is “social data” the key to unlocking the promise of one-2-one marketing? It also looked at exactly how to harness social data, pin-pointing exactly what data is important in a haystack of social noise.
The term ‘social data’ sounds abstract – but it’s really about something very tangible – finding the customers who are interested in you from millions of social network users, connecting them to you and tailoring their experience of your sites so what you say and offer is more helpful, relevant and meaningful.
Check out the Livestream below to hear Jonathan Lakin, CEO of Global Dawn, discuss how you can make your business stand out from the noise.
Twitter Coverage #GlobalDawnLive
#globaldawnlive living in a sea of digital noise. Waves of targeting and retargeting. We crave digital simplicity
— aaron child (@aaronchild) September 26, 2012
"big data is really about tiny insights" #globaldawnlive #smwldn
— Vivian Li (@ismoushyou) September 26, 2012
"Users tend to value ease more than privacy. However this requires trust. Power is in the collective not cookies" #GlobalDawnLive
— Mel Kirk (@MelKirk) September 26, 2012
#globaldawnlive power is in the collective, not in the cookies or powers that be! @enginelondon thanks for the wine!
— aaron child (@aaronchild) September 26, 2012
Watch the Livestream
We are currently looking for a permanent Data Planner. The right person for this role will have proven experience of generating data driven, actionable insight to inform communications strategies. You’ll have worked on campaigns from segmentation, selections and testing strategies through to evaluation. You’ll bring with you a passion for data, amazing attention to detail with strong analytical and strategic skills. As one of our internal experts you’ll also need to share you wisdom as part of our Good Academy programme. Providing data driven insight - Having knowledge of tools to be able to provide data driven insight - Helping to understand values and motivations; and identifying actionable human insights - Delivering demographic, behavioural insights - Identifying lapsing trends, cross sell and upgrade opportunities - Measuring lifetime value - Undertaking product portfolio reviews and developing supporter value strategies - Familiarity with charity databases - Raiser’s Edge, Access, as well as TGI and SPSS a bonus Generating market insight - Supporting the Planning team on crunching any data collected that helps provide insight into market trends such as category, consumer, market context, emerging/dominant cultural trends, latest donor research - Having an understanding of web and marketing metrics and tracking mechanisms - Having an understanding of industry data sources such as web analytics tools (at least Google Analytics), social media monitoring technology (NM Incite’s MyBuzzmetrics, Radian 6, Sysmos or similar) and ad serving technology (DoubleClick, MediaPlex, etc.) - Being able to gather intelligence from the social web – analyse the participation of individuals and communities in social media in order to understand their behaviours and motivations as well as broader consumer/market trends Campaign Using data to: - Identify who to target for campaigns, and provide support with segmentation, prompting strategy, etc. - Build propensity modelling and forecast modelling - Develop testing strategies for all types of campaigns (online, campaigning, events, appeals, upgrade, reactivation, cross sell potential, etc.) - Undertake results analysis and evaluation – generating insight, pulling together testing results, informing future strategies - Analyse acquisition channel effectiveness Supporting Planners, Account Handlers, and Business Development - Generating market insight from data including market trends and consumer analysis through use of planning tools such as TGI, Billets, etc. - Supporting Planners in the creation of an information centre which aims to generate, store and share agency learnings; particularly through campaign results and benchmarking/industry results - Using prior experience and skills to write client ready reports, and deliver presentations in a corporate setting - Using excellent attention to detail in all work and assuming responsibility for quality control for data - Educating agency staff so they are knowledgeable about the hidden potential within data and helping to sell data services to their clients - Supporting on pitches and proposals - Keeping abreast of latest thinking, innovation and market developments in the world of data as well as legalities/IOF best practice of data use/DP and sharing with the Planning team and wider agency Being Good - At all times embodying and promoting our core values of Together, Brave, Go-getting, Fun and Good Get in touch if you think this is the perfect role for you.
We are looking for someone to come in on a 6 month contract. You will need to have managed the full digital process from scoping through to build, testing and deployment on a wide variety of projects using MS Project. You will have successfully built websites, banners, email and social media campaigns for budgets ranging from £10 to £100k. Here are the main responsibilities: Project Management -Manage the delivery of all digital projects ensuring they are on time, on brief and on budget -Produce functional briefs, detailed project plans, timelines, schedules and budget estimates -Manage multiple budgets and several projects at once -Monitor resource gaps -Monitor day to day activities of the digital team and ensure timely progress of work, and controlling overall quality of output from the digital team -Monitor potential risks to projects and scope creep -Setting up and managing documentation of project work and ensuring quality control -Proactively communicate status and progress of projects to clients, internal team members, senior management and external stakeholders as necessary -Conduct evaluations of projects once complete in order to develop learnings and make recommendations for future work -Ability to work autonomously and with high attention to detail -Ability to make quick decisions where necessary and act as a problem-solver -Using Paprika for financial monitoring of projects and reporting as appropriate at account team status meetings Client service -Being confident, knowledgeable, professional and trustworthy when called upon to attend client meetings -Ability to communicate concisely and with impact through written, verbal and presentation skills -Input into digital costings for proposals for new business pitches Technical Knowledge -Building strong technical knowledge and having the ability to explain tech-speak to clients and other stakeholders not as well versed in it. -To input into and formulate digital training modules to train internal teams. Being Good -At all times embodying and promoting our core values of Together, Brave, Go-getting, Fun and Good If this sounds like you, please get in touch.
Scroll is a specialist editorial and content strategy consultancy. We are currently seeking experienced content strategists and digital editors within reach of London to join our friendly and supportive team of associates working on financial, public-sector and other projects. We help our clients by redesigning and maintaining their websites, delivering large-scale content migrations, and devising strategies that enable them to reach their audience efficiently and cost-effectively. We also provide content audits, copywriting, social media consultancy and SEO. Digital editors will be comfortable working in partnership with UX and design teams, clients and content owners; they should be able to demonstrate the range of skills needed for effective content handling: proven copyediting and proofreading expertise proficiency with content management systems and the use of metadata sound editorial judgement plus a good grasp of website structure and accessibility the ability to write for a range of channels and apply SEO experience with content migrations and repurposing a clear, accurate writing style. Content strategists should have a practical understanding of how the editorial workstrand fits into complex digital projects, and be able to set up and carry out audits and content analyses as well as SEO and competitor research. They need to be confident and diplomatic in liaising with clients and stakeholders, and able to present project plans and findings in meetings. They will have strong PowerPoint skills. Experience of working within multi-disciplinary teams and niche skills such as applying behaviour-change theory to digital strategy would be an advantage. Most roles are full-time in central London; contract lengths vary. The day rate is £200+. Applicants will be required to complete a test, and may be invited to interview. Please send CV and covering letter to info@scroll.co.uk with an indication of your availability.
Faculty of 1000 Ltd (F1000) has a vacancy for a Midweight Designer (Web/Print) to work on a range of online products. The role involves translating business requirements into usable and intuitive on and off-line designs for a variety of pre- and post-launch products for a professional scientific audience. Aspects of this role include creating wireframes for new features and sections, graphical interface design, and ensuring that styles and colours are consistent across all F1000 product lines. Utilising a high standard of creative skills to support the Senior Designer, you will also ensure business priorities, objectives and messages are translated into effective design concepts which are audience appropriate and form the basis of successful marketing activities. Candidates must be self-motivated, flexible, have excellent design skills and enjoy working as part of a diverse team. Responsibilities Create attractive and functionally appropriate new designs for F1000 websites Produce advertisements, leaflets, newsletters, posters and other marketing material (web/print) Produce and optimize images for website use Keep up to date with trends in design and usability Be alert to usability improvements during specification and testing phases Requirements Experience of designing print-ready marketing materials Ability to map project requirements and specifications to mock-ups Excellent image manipulation and design skills Excellent attention to detail and accuracy Excellent Photoshop, Illustrator, InDesign Experience in creating Flash banners Understanding of XHTML/DHTML/CSS Good awareness of usability issues Excellent time-management skills in dealing with overlapping projects Good communication skills Preferable Proficient in HTML 5 / CSS 3 Experience with responsive layouts preferred Excellent knowledge of browser and platform compatibility To apply for this position please send your CV and covering letter, stating salary expectations, suitability for the position and quoting job reference to: Recruitment, F1000, 34-42 Cleveland St, London, W1T 4LB, or by email to: jobs@sciencenow.com. Faculty of 1000 Ltd is an Equal Opportunities Employer
Chinwag on Twitter
Chinwag Newsletter
Updated Chinwag Profiles
- Faust Faust - http://cialsde.com
- Dionne Dionne - http://24hescortlondon.sosblogs.com
- Thomas Curtis
- Darren Hamer - Sticky
- Mcswain Mcswain - http://lendingloans.co.uk/
Latest Jobs
London (City), £25-30k
Comments
Post new comment