Sam Michel's blog

Sam Michel

Sam Michel is the founder of Chinwag and blogs here for work, and more randomly at Toodlepip. He runs Chinwag Jobs, Digital Mission and tends to focus on murky place where technology, community and marketing collide. You'll find him on twitter @toodlepip.

Dell Announces pre-SXSW Unconference: Social Media and Technology Trends in Small Business

#DellSTU11 - Dell's Social Media & Community Unconference by Dell Inc.

Heading out to Austin for this year's SXSW extravaganza? Or you'll be in the neighbourhood? Interested in meeting startups from around the globe and spending time at Dell's HQ, then take a gander at this event our friends at Dell are putting together the day before SXSW kicks off.

Centered on their HQ campus at Round Rock a few miles from Austin, Dell are  hosting a full day Unconference March 8th, 2012 (the day before SXSW), on social and technology trends in small businesses- a fast-paced, intense and fun event environment that allows participants to control the agenda.

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Digital Startups Get Chance to PICNIC in Amsterdam - Apply Now

PICNIC Amsterdam by Mark Florquin

After a successful trip to Berlin last year, CIKTN have teamed up with PICNIC, one of the must-attend digital conferences in Europe, and the UK Science & Innovation Network for a special event on 21/22nd Feb in Amsterdam.

Kicking off what's billed as a series of events between UK firms and Amsterdam, which has a strong reputation for digital businesses, this looks like a promising intiative for digital firms looking to start or develop a foothold in Europe.

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Target Promotion Misses Bullseye: A Tale of Four Blunders

Offensive Target Ad byATIS547

What seemed like a fantastic marketing campaign, turns out to be a horror story. Metrics were missed, warning signs ignored and US retailer, Target ends up 'doing a Hoover'.

As with so many promotions, it started with a terrific deal for customers. Visit Target's Facebook page and get a $10 gift card for spending $50. What happened next was a  free-for-all with deal hunters gaming the system, some claiming profits of $5,000. So, what went wrong? 

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SMWLDN 2012 Brainstorm Round 2 Announced 7th Dec: Food, Fashion, Sport, Music, Gaming, Family

Brain Embroidery by Spectacles

After last week's successful Social Media Week London brainstorm - we're delighted to announce a SMWLDN Brainstorm Round 2 in preparation for next February's SMWLDN on Wed 7th Dec from 6pm - 8pm in Shoreditch or TechCity, if you're startup-minded (RSVP).

This time, the aim is to focus on how social media is affecting and impacting our day-to-day lives from the clothes we wear, the food we eat, the music we listen to, the games we play, the sport (some of us, ehem) do and our families.

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Linkedin Bootcamp: Personal Marketing in Pictures [infographic]

Linkedin Bootcamp by mindflash.com

Our love-in with infographics continues with this doozy from mindflash with a step-by-step Linkedin Bootcamp giving some steps to get the most out of the B2B social network.

Handy and practical whether you're on the hunt for a new gig, working a business development angle or just buiding your professional profile, it's a handy check-list. Check the full list below and click-through for the big version.

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A Whistlestop Tour of the UK's Digital Sector: Presentation from TechWorld

Duedil London Startup Map

A couple of weeks back I was asked to speak at TechWorld, a conference and expo organised by UK Trade & Investment. This year's event included the addition of the first TechCity Entrepreneur's Festival.

The week-long festival incorporated a bootcamp, access to investors, a giant get-together with Silicon Valley Comes to the UK, pitch training and a pitch competition. In the light of so many overseas companies heading in to London, I thought a whistlestop tour of the UK's digital sector, location of clusters and London, in particular might be handy.

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Social Media Week London Brainstorm: Ideas & Inspiration for 2012

BRAIN HUE Collection by Emilio Garcia

Two heads are better than one. So, 35 must be exponentially better, right?

At Chinwag, we're big fans of building things collaboratively, so we thought we'd really push the boat out for the initial planning of Social Media Week London 2012 (SMWLDN), 13-17th Feb, in case you're wondering.

On Tuesday evening, after an open invite, 35 people gathered at Ketchum PR's offices in Shoreditch to ruminate, dream and scheme on the themes for next year's SMWLDN. Analysing last year's event and taking informal soundings, the group started to explore five starting points:

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Need Your Help, Which Topic for Next Chinwag Insight Conference?

Chinwag Insight: Facebook Marketing

Thinking caps on, pretty please - don't worry, nothing too onerous!

Chinwag InsightFollowing on from the success of our first Chinwag Insight conference, Chinwag Insight: Facebook Marketing, we're starting to plan for the next event, probably post-Easter 2012.

As with the first event, the aim of these conferences is to delve deep into a topic area. There's lots of options, which is where you come in. If we could beg 15 seconds of your precious brain power, could you fill in the poll below and let us know what you think.

It couldn't be easier. Just one question: which topic should we dive into and explore in-depth? Should we revisit Facebook Marketing, what about Twitter? YouTube? Or for those looking at B2B and recruitment, what about Linkedin?

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10 Scholarships for MEX 2011 (Mobile User Experience) Conference Up for Grabs

Love Your Audience by Marek Pawlowski

News just in that'll whet the appetite of anyone working in the UX world: the folks at ICT KTN (Knowledge Transfer Network for those that don't speak government) have 10 scholarships available for this year's MEX: Pathways to the mobile UX horizon.

The event takes place 30 Nov - 1st Dec at Wallacespace in London and with tickets costing £1,499, the scholarships are going to get snapped up quickly. To apply fill in this application form. The deadline is next Tue, 25th Oct.

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Digital Mission: Singapore & Hong Kong Meetup: Discussions & Next Steps

Singapore by Manvendra Bhangui

For the least three years, over 150 companies have taken part in Digital Missions to the tech centres of the US. The week before last, we met with a group of companies interested in heading East, to South East Asia and China.

Gathering at the offices of our hosts, Pinsent Masons, we talked through the outline plans that have been brewing at Chinwag Towers and had an in-depth discussion about the priorities for a potential Digital Mission™ to Singapore and Hong Kong including the primary objectives, timings and possible companies to meet on the trip.

Here's a quick summary of the discussion and an outline of the plans for what happens next and how to get involved:

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Facebook: US vs UK, The Brits Are Obsessed [infographic]

USA vs UK Facebook Statistics

Facebook: from the bedroom of an Ivy League colleague to a Silicon Valley powerhouse. It's an all-American startup dream, but one that the Brits have taken to heart and then some.

This new infographic from BLiNQ Media, who have recently opened an office in London, shows Facebook penetration in the UK (49%) leads the US (48%). OK, so obsessed might be going a bit far, but safe to say, we're fans despite any privacy concerns.

Whilst luxury brand tops the chart in the UK, it's Starbucks in the US, the other 4 top brands are all confectioners: Skittles, Cadbury Creme Egg, Cadbury Wispa and Maltesers.

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91% of Recruiters Screen Candidates' Social Media Activity [infographic]

Do you use social networking sites to screen prospective employees?

If Zuck gets his way, every breathing moment will be automatically captured in a Facebook timeline. OK, so a slight exaggeration but ever more information is aggregated on social networks.

According to a recent survey from Reppler, whose service helps candidates manage their online reputation, 91% of employers are using social media to screen candidates with 67% making a decision based on the info they find, whether it's their personal triumphs to sordid bloopers.

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Facebook Marketing Conference: New Speakers, Exclusive Research & Early-Bird Ends Today

Stopwatch by Toby Bradbury

Today is the last chance to grab an early-bird ticket to this week's Facebook Marketing Conference on Thu 6th Oct. We know everyone works late, so the early-bird lasts until midnight.

Early-bird tickets start at just £199+VAT+booking fee with the chinwag discount code, saving £100 off the regular price. And for those interested in the Facebook Marketing Bootcamp workshop on Wednesday, there's just one ticket left.

The full programme is up on the website with a few last-minute additions helping us to take an in-depth look of the impact of the f8 announcements. It's going to be a busy day with 30 speakers from leading brands and agencies, discussing the strategies of getting ROI fro Facebook Marketing.

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Facebook Subscribe: I Like You, But I Don't Have to Listen to You!

Facebook Subscribe Example

So, that's my facetious take on the new feature, Facebook Subscribe, launched yesterday in the run-up to the announcement frenzy of the company's f8 conference.

In a nutshell: Facebook Subscribe = Twitter Follow.

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Social Media Policy in 4 Minutes 20 Seconds

What is Social Media?

Tricky question, huh? Trickier still when it's your job to explain it and set the guidelines for your organisation. Well, I think this video pretty much nails it in just 4 minutes and 20 seconds.

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