54% of Blue-Chip Marketers Tweeting
According to a survey from PR firm, Burston-Marsteller reported in Mashable, blue chip marketers favour (or should that be favor) Twitter over Facebook and blogs for that matter.
In numbers:
- 54% are on Twitter
- 32% have a corporate blog
- 29% have a Facebook fan page
Despite recent criticism of Facebook's advertising, the inclusion of fan pages is reportedly providing clickthrough rates of 6.49%, but as a new feature this could be a honeymoon period.
For the full "Social Media Use in Fortune 100 Companies", check out the embedded presentation below:
Picture courtesy of Boris Veldhuijzen van Zanten. Some rights reserved.
19 August 2009 by Sam Michel
Sam Michel is the founder of Chinwag and blogs here for work, and more randomly at Toodlepip. He runs Chinwag Jobs, Digital Mission and tends to focus on murky place where technology, community and marketing collide. You'll find him on twitter @toodlepip.
Sam Michel is the founder of Chinwag and blogs here for work, and more randomly at Toodlepip. He runs Chinwag Jobs, Digital Mission and tends to focus on murky place where technology, community and marketing collide. You'll find him on twitter @toodlepip.
