Digital Marketing Skills Gap: Analytics and Mobile Skills in High Demand [infographic]

The Digital Marketing Talent Gap by OMI

Got some data chops? Job hunting in 2014? Looks like it's going to be a good year for you according to recent data from OMI. Across the industry, marketers said that the biggest skills gap in their organisation was analytics with mobile marketing in second place.

In agency-land the talent gap for those with mobile skills was even starker with a 43% talent gap with analytics coming in at 30%. For recruiters and HR professionals this tells a story that's already familiar with organisations hard-pressed to find these skills.

Here's the full infographic (click for the full-sized version) and the full report is available from the OMI website.

Digital Marketing Skills and Talent Gap

Infographic (c) Online Marketing Institute.

Topic:

Comments

Digital Marketing Trend

Thanks for the infographics shared data. Where would you fit in SEO & Pay Per Click, and the allocated %?

Thanks a lot for this

Thanks a lot for this beauty Enjoying article with me. I am appreciating it very much! Looking Forward to Another Great article. Good luck to the Author! All the best.

Post new comment

The content of this field is kept private and will not be shown publicly.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <p> <br>
  • Web page addresses and e-mail addresses turn into links automatically.
  • HTML tags will be transformed to conform to HTML standards.
  • Each email address will be obfuscated in a human readable fashion or (if JavaScript is enabled) replaced with a spamproof clickable link.

More information about formatting options

Refresh Type the characters you see in this picture. Type the characters you see in the picture; if you can't read them, submit the form and a new image will be generated. Not case sensitive.  Switch to audio verification.