Fanboys Ahoy! The Man Who Put the 'i' in iMac, iPhone, iYouNameIt [video]
"Snow is falling all around me.
Children playing having fun.
Trains are cancelled. Shops are heaving.
It's the season of MacBooks and shiny iPads.
Merry Christmas everyone."
I'm in a musical mood, so sue me ;-) And those Applistas everywhere are struggling to resist the urge to splurge on a shiny new metallic toys from the wizards in Cupertino.
But, I hear you cry, who put the "i" in iMac, iPhone, iPad? And did you know that Steve Jobs hated the name originally? And had an alternative...
Ken Segall (@ksegall), the ad-man Apple turned to, talks about his naming fame and his book, Insanely Simple about the principles that guides the company and makes it stand out from its competitors, in this video from Thinking Digital 2012.
My favourite quote, "Simplicity is not a trend. It's forever. It's burnt into the basic wiring of every human being".
Tickets are available for Thinking Digital 2013 (21-23rd May) are available at a super-early bird rate.
Video (c) Thinking Digital. Photo (cc) Stefan Yasin.
6 December 2012 by Sam Michel
Sam Michel is the founder of Chinwag and blogs here for work, and more randomly at Toodlepip. He runs Chinwag Jobs, Digital Mission and tends to focus on murky place where technology, community and marketing collide. You'll find him on twitter @toodlepip.
Sam Michel is the founder of Chinwag and blogs here for work, and more randomly at Toodlepip. He runs Chinwag Jobs, Digital Mission and tends to focus on murky place where technology, community and marketing collide. You'll find him on twitter @toodlepip.
