Fanboys Ahoy! The Man Who Put the 'i' in iMac, iPhone, iYouNameIt [video]

New Mac by Stefan Yasin

"Snow is falling all around me.
Children playing having fun.
Trains are cancelled. Shops are heaving.
It's the season of MacBooks and shiny iPads. 
Merry Christmas everyone."

I'm in a musical mood, so sue me ;-) And those Applistas everywhere are struggling to resist the urge to splurge on a shiny new metallic toys from the wizards in Cupertino.

But, I hear you cry, who put the "i" in iMac, iPhone, iPad? And did you know that Steve Jobs hated the name originally? And had an alternative...

Ken Segall (@ksegall), the ad-man Apple turned to, talks about his naming fame and his book, Insanely Simple about the principles that guides the company and makes it stand out from its competitors, in this video from Thinking Digital 2012.

Shakin Stevens - Merry Christmas Everyone Lyrics
Artist: Shakin Stevens
Album: Miscellaneous
Genre: Rock
Send "Merry Christmas Everyone" Ringtone to your Cell
Listen while you read!
Songwriters: B Heatlie
Snow is falling all around me
Children playing having fun
It's the season of love and understanding
Merry Christmas everyon

My favourite quote, "Simplicity is not a trend. It's forever. It's burnt into the basic wiring of every human being".

Tickets are available for Thinking Digital 2013 (21-23rd May) are available at a super-early bird rate.

Video (c) Thinking Digital. Photo (cc) Stefan Yasin.

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