How Can We Encourage People Into Store: Mobile
It's an issue, a challenge, an opportunity that's been highlighted during today's Enterprising Fashion conference - just how are people finding, trying and buying? What is the future of the bricks'n'mortar store and where's the innovation coming from?
What's notable is the number of times that mobile is referenced either directly or by implication - whether it's through payments, social media, connections with customers or enabling experiences, for example pop-up shops. Certainly plenty of food for thought for those in the r/etail business.
Click the infographic below for the full-sized version: