You've got to hand it to The Sun for its latest set of ads. Taking firm aim at Apple and harnessing the full wit of it's sub-editor's headline legendary word smithery to great effect in these parodies created to celebrate The Sun's 40th birthday.
The ads are beautifully pitched avoiding invective and taking a tongue-in-cheek approach,
"The Sun has been the UK's best handheld for 40 years. Top news, sports, photos, gossip and games in an easy-to-share format. No waiting for pages to load, no contract, no losing reception. There's no substitute for the Sun."
As part of the campaign, The Sun is asking readers to vote on their favourite headline. I'll miss those headlines if SEO-conscious media organisations start getting overly literal in their headlines to court Google & Co.
For me, "Freddie Star Ate My Hamster" is always going to be hard to beat. What's your favourite headline?
1 December 2009 by Sam Michel
Sam Michel is the founder of Chinwag and blogs here for work, and more randomly at Toodlepip. He runs Chinwag Jobs, Digital Mission and tends to focus on murky place where technology, community and marketing collide. You'll find him on twitter @toodlepip.
Sam Michel is the founder of Chinwag and blogs here for work, and more randomly at Toodlepip. He runs Chinwag Jobs, Digital Mission and tends to focus on murky place where technology, community and marketing collide. You'll find him on twitter @toodlepip.
Bloggers
- Alex Chapman (8)
- Alex Gillett (1)
- Alex Sass (3)
- Benjamin Ellis (17)
- Benn Achilleas (7)
- Bex Clarke (8)
- Bootlaw (1)
- Borz Farahani (1)
- Chinwag News (100)
- Chinwag Team (33)
- Chris Bradley (1)
- Ciaran (1)
- Colin O'Malley (1)
- Danielle Dalkie (4)
- Danny Bluestone (2)
- Dave Williams (2)
- David Rowden (1)
- Deirdre Molloy (16)
- Diana Gray (1)
- Diana Yeboah (3)
- Dominic Campbell (1)
- Emily Fisher (5)
- Fiona Du Vivier (1)
- Francesca Heath (38)
- Graeme Harvey (1)
- Guy Rigby (1)
- Jamie Riddell (12)
- John Horsley (5)
- Jonathan Wardle (1)
- Julia Eilon (2)
- Julian Ranger (1)
- Kay Hammond (2)
- Lauren Cotton (117)
- Lauren Macready (11)
- Luke Walker (1)
- Mellissa Norman (2)
- Nicky Swain (6)
- Nikki Barton (5)
- Phil Haslehurst (1)
- Richard Woods (4)
- Sam Michel (342)
- Sam Turner (1)
- Sarbjit Bakhshi (2)
- Scott Allison (1)
- Scott Meyer (3)
- Shannon Lee (2)
- Sherrod Dine (1)
- Simon Caine (16)
- Simon John (1)
- Suzanne Morrow (51)
- Tim Ash (1)
- Tim Butler (1)
- Tom Smith (1)
Archive
- May 2012 (12)
- April 2012 (18)
- March 2012 (10)
- February 2012 (23)
- January 2012 (13)
- December 2011 (10)
Chinwag on Twitter
Chinwag Newsletter
Updated Chinwag Profiles
- UX Utsav - IAbox Limited - UX Utsav
- Claudia Rumdle -
- grace nettey -
- Charlie Newport - fish in a bottle
- Albert Chen - Magento Theme Development


Comments
Headlines
Favourite headline was when Celtic lost to Inverness in the Scottish Cup: http://is.gd/59bbv
Super Caley Go Ballistic, Celtic Are Atrocious.
Post new comment