Sam Michel's blog

Content as a Marketing Tool
UK-Netmarketing Weekly Round-up - November 10, 2000

Although you may not consider yourself a media owner, chances are you have some editorial or other content on your website, which could be useful either as a revenue stream or for marketing your site. The theory is simple: your content is valuable, leverage it for revenue or marketing value but there are many ways of structuring a deal. A bunch of new content syndication companies have sprung up to help in this field, but starting off can be daunting.

Tracking down techies
UK-Netmarketing Weekly Round-up - November 3, 2000

For a marketer, reaching those people who actually create the software that runs the whole beast can be extremely tricky. These technology-savvy users are particularly demanding and adept at filtering out marketing messages. So, how do you reach them? Chris Klopper asked, "Can anyone help with suggestions of what media (either off or online) that software authors/developers read?"

Get Your Mitts Off My Meta Tags
UK-Netmarketing Weekly Round-up - October 27, 2000

One of the mystic arts of search engine submission is tailoring your site's Meta tags. So, when you check whether your hard work has made your site shoot up the rankings on the search engines only to find a competitor's instead. You check their Meta tags to find your name listed. Eeek. What do you do?

Linking... going down deep
UK-Netmarketing Weekly Round-up - October 20, 2000

A key component of an online marketing campaign is getting links to your website. Just making your content more useful normally involves a few links to other websites for further information, but what is the legal situation of linking to other websites? Do you have to ask permission or just in certain contexts? Surely the web is all about linking, but do the lawyers agree?

Strategic Online Marketing
UK-Netmarketing Weekly Round-up - October 13, 2000

Despite some trends for heavyweight marketing campaigns using traditional media, a well planned and executed strategy for online marketing can achieve an awful lot of bang for your buck.

Chris Lascelles asked the list, "We are currently reviewing our online marketing strategy and I would be very grateful if someone can quickly give me a few pointers. What factors should I consider in an online marketing strategy apart from:

Going freelance
UK-Netmarketing Weekly Round-up - October 6, 2000

Those leaving the world of full-time employment to work as a freelance often have the zeal of people who have recently kicked smoking. If the lifestyle suits, it can be a wonderful way to earn a crust, with flexibility and the option to chose what you want to do.

Do advertorials con the reader?
UK-Netmarketing Weekly Round-up - September 29, 2000

It's not only heated debate and intellectual wrangling that create sore heads for UKNM subscribers. This week the second Chinwag networking event took place, much beer was drunk, many crisps and sweets were eaten and plenty of soft toys were taken home. Trust me, you had to be there. In spite of this, it was a lively time on the mailing list.

Are banners a waste of time?
UK-Netmarketing Weekly Round-up - September 22, 2000

Although they seem to be the common currency of advertising on the web, the effectiveness of banner adverts appears to be plunging, particularly if they are measured on click-through rates. So, how much, if any, of your hard fought-for marketing budget should be allocated to banner advertising?

Managing customer relationships
UK-Netmarketing Weekly Round-up - September 15, 2000

The post Internet stock plunge world has left many companies with reduced marketing budgets and a sharper focus on their existing customers. Stacks of companies have appeared on the scene, specialising in Customer Relationship Management (CRM) and 1-to-1 marketing. It can be a confusing area with a plethora of methodologies and more than a smattering of buzzwords. Unsurprisingly, it's a topic that crops up pretty frequently.

Tough time for start-ups
UK-Netmarketing Weekly Round-up - September 8, 2000

It's a viral thing, baby.
UK-Netmarketing Weekly Round-up - September 1, 2000

It's pretty safe to say that viruses are regarded as bad things, whether they're in the natural or virtual worlds. Using the same technique for marketing a website, à la Hotmail, however, can bring about spectacular results with a bit of effort and surprisingly little outlay. Used well it's powerful, used badly it's like the gift of a verruca.

Questions, questions, questions...
UK-Netmarketing Weekly Round-up - August 25, 2000

Seek and thou shall find
UK-Netmarketing Weekly Round-up - August 18, 2000

Search engines are a regular feature of most Internet's users destinations, which makes them a target, in one way or another, for every online marketer. Trouble is, they're complex beasts with many different angles of attack.

Spam, spam, spam, spam, spam...
UK-Netmarketing Weekly Round-up - August 11, 2000

Monty Python would be proud. If there's one thing that gets blood boiling it's spam or direct email marketing or even unsolicited commercial email. To promote is divine, to spam is asking for trouble, but it's a fine line to tread. Aren't most marketers fed up with emails titled, "Buy 1 million emails for $50", deluging their own Inbox?

ClickMango past sell by date?
UK-Netmarketing Weekly Round-up - August 4, 2000