I’m writing this a few days after returning back to the UK after attending “South by South-West” (SXSW) Interactive, Austin, Texas. It’s an enormous conference or festival of all things digital and web related. In Silicon Valley it’s known as “spring break for geeks”, an apt description which describes the attendees and the atmosphere just a little too well.
It’s spread over 5 days, with talks, discussions, panels and keynotes running all through the day with parties running all through the night. There is simply no other conference like it. You won’t see people in suits, instead, flip flops, shorts and a T-shirt branded with your company logo is fairly typical.