ipadio have joined forces with Sport England and Facebook to encourage more young people to get
involved with sport with the announcement of the Community Sports Hub. The initiative will produce a beefed-up fan page on the social network which will integrate with ipadio's phone-to-web technology to encourage participation. Facebook are putting up in-kind advertising valued at £5m/year until 2013. Facebook users will be able to challenge
other people in their area to a sporting tryst,
this could be a judo match, squash showdown or a 100m sprint. As is
the way with Facebook, users will then be able to share the news (good
or bad) with their network. The potential of the partnership is
massive; sports governing bodies will have grass roots access to over
20 million UK Facebook users.
More great news from companies who've taken part in the Digital Mission series, with an announcement from live phonecasting service ipadio, who recently returned from the Digital Mission to New York.
The technology was showcased by ipadio founder, Dr Mark Smith and official Digital Mission blogger, Benjamin Ellis on the recent Digital Mission to New York. [Ed - Applications for the Digital Mission to South by South West close, this Fri (4th Dec), for any companies interested in understanding and expanding to the USA] Picture courtesy of Sport England. All rights reserved.
ipadio's
role in all this will be to deliver live commentary,
opinion, interviews and a rich media experience directly into the Hub.
Users will be able to broadcast live from any phone and upload clips
and steam content via iPhone and Android applications.
- Digital Mission NYC '09
- digitalmission
- iapido
- social media
- social media marketing
- sport hub
1 December 2009 by Suzanne Morrow
Suzanne is a Senior Copywriter at leading UK digital agency Dog Digital. Established in 1996, Dog Digital is one of the most experienced and accomplished teams in the digital arena. Today Dog boast a star-studded
international client portfolio and a trophy cabinet full of awards. They provide bright and innovative digital solutions that work. It's that simple.
Suzanne is a Senior Copywriter at leading UK digital agency Dog Digital. Established in 1996, Dog Digital is one of the most experienced and accomplished teams in the digital arena. Today Dog boast a star-studded international client portfolio and a trophy cabinet full of awards. They provide bright and innovative digital solutions that work. It's that simple.
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