Ads Aren't Fads as Sharing Surges Fifty-Fold
Social video advertising has exploded. Boom!
It’s up 5000% since 2006, according to Unruly Media’s Viral Spiral, charting the three most shared campaigns over the last seven years.
- During 2006, the biggest ad of the year was Dove Evolution, which achieved 60,954 shares compared to 4.24m for the company’s Real Beauty Sketches in 2013
- Sharing of the top three branded videos has grown from 1.6m in 2010 to 11.6m in 2013
- 40% of the top 20 ads of all-time were released in 2013
- The most shared ad of all time is still Volkswagen’s 2011 The Force with TNT Benelux’s 2012 Dramatic Surprise in second, just ahead of Real Beauty Sketches
Sarah Wood, co-founder of Unruly, “From a marketing perspective shares are more meaningful than views. A share is a genuine measure of deep engagement and a driver of significant earned media.
“What we choose to share is a barometer of how we’re feeling, a barometer of what’s moving us to talk around the global water-cooler.”
The full story, with infographic, is available here.
Photo (cc) Damien