The quality of data available to digital marketers is a concern.
The goal is a Single Customer View (SCV) but, as the Digital Marketing Insights Report 2014 highlights, a lack of accurate data could have major implications for analytics and personalisation.
All but one of the top 100 global retailers fail to convert social into sales.
That's the claim from a new report, The Three Stages of Social Maturity, from social commerce specialists Buyapowa. The lone success?
Inventing is no easy feat; we just have to watch an episode of Dragons Den to appreciate that.
Remember some of the more, shall we say, interesting ideas?
A report by KPMG and Markit illustrates hiring in Britain’s tech sector is almost at its highest for three years, demonstrating its resilience in the tough economic climate.
With just one week to go before Psych comes to London, there’s not much time left to book your tickets to come along. In case you were in any doubt over whether to come, we’ve compiled an (almost complete) go-to guide for sponsors, speakers and their topics.
It’s not the best kept secret that Samsung and Apple are not exactly best friends, with the latter often accusing the former of copying their products and even going so far as taking them to court to battle it out.
Recent data just published by the Advertising Association shows that mobile and tablet advertising is taking over the UK. Within the £6.3bn spent each year on UK internet advertising, £1bn belongs to mobile.
There are quite a few big life events, graduating, getting engaged, getting married etc and now it’s easier than ever to share these things with your family, friends, family friends and your sister’s ex-boyfriend’s hairdresser’s daughter. On Facebook/Twitter/Instagram that is.
Snow? Wild animal stampede? Tube strike?
Not even the latter can stop some of us, even if we need to leave our houses at 9pm the night before to hit the office on time.
So, should we take a leaf out of Paris’ novella and use driverless trains?
The Collaborative Economy Movement is changing business as we know it.
For those unfamiliar with the term, the collaborative economy is where people are funding, making and sharing with each other rather than buying from corporations a combination of trends like the sharing economy, maker movement and co-innovation.