Gone but not Forgotten - is Broadcasting Dead or Merely Taking a Break?

Event Info

Thu 17 Jul, 2008 from 5:30pm - 8:00pm
BT Tower
60 Cleveland Mews
London, W1, UK
Cost: Free to Intellect members, non members = £40+VAT

Description


In a broadcasting world increasingly dominated by on demand services across multiple platforms and where mass audiences are fragmenting, the convergence conversation will ask 'Is broadcasting dead or merely taking a break?'

Who is the audience for the broadcaster - the consumer or the advertiser?
Is the long tail a threat or an opportunity to broadcasting models?
Where is the money in narrowcasting?
All of these questions and more will be addressed at this conversation.

The conversation will be chaired by Philip Sheldrake, Racepoint Group UK Ltd. Philip will begin with an expert's take on the market before the debate is opened out. View Philip's biography

Guest speakers are:
- Jon Mobbs, BT Media and Broadcast
- James Veness, BT Global Head of Business Development

Who should attend?

Internet service providers (ISPs)
Content providers
Network suppliers
Business development managers
Online advertisers

Within a closed, personal and informal setting, you will gain access to key industry players within range of industries. With increased critical knowledge you are guaranteed to improve your business performance by taking part in a hot debate amongst a dynamic group of people

If you'd like to register for this event visit:

www.convergenceconversation.com

or alternatively email Camilla Young on:

[email protected]

 


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New Media Knowledge