Changing Landscapes: Marketing to the Multi-Channel Consumer
Event Info
Description
Changing Landscapes:
Marketing to the Multi-Channel Consumer
One day conference
Few could argue that the direct marketing landscape has changed
dramatically in recent years. In fact, almost completely gone are the
days when a single channel could deliver against commercial targets.
With numerous channels at their disposal, the consumer holds all the
cards – tipping the balance of power in their favour.
Now, the sensible option for the savvy direct marketer is to redouble
their organisation’s marketing effort by building a multi-tiered
communication strategy; a strategy that accommodates all the possible
channels of choice of their consumer.
Representatives of all areas of the direct marketing world – clients
and agencies - will rub shoulders with a vast array of senior
practitioners at the top of their game. A range of speakers will
present their approach to marketing to the multi-channel consumer, and
how this approach helps them to maintain a competitive edge within an
increasingly challenging economic climate
Speakers and topics
* Building a global brand at multiple touchpoints
Chris Wright, JCB
* Bridging the gap between offline and online
Daniel Finn, Sony DADC
* Title tbc
Adam Becket, Norwich Union
* Marketing in a virtual world
Nick Bowyer, Swinton Insurance
* Donor segmentation strategy - a PDSA case study
Shaun Williams, PDSA
* Social media optimisation - using social media to get to the top of search engines
Daniel Rowles, Al Digital
There will be a choice of two parallel breakout sessions:
1. The Environment - the threats and challenges for the immediate future by Robert Keitch, DMA
or
DM and Mobile - a channel for now and tomorrow by Nick Fuller, Jaywing
2. Google Analytics, speaker tbc
or
Royal Mail Environmental Solutions, speaker tbc
This is your opportunity to challenge your peers and share
learnings across a variety of sectors. (What's more, attending this
conference is eligible for the IDM, CIM, IPA and other CPD schemes.
Simply request supporting evidence for your records.)
It's the first meeting of IDM and DMA members in your region this year.
So don't miss this opportunity to learn and network so close to home!
Places are limited so we encourage you to book quickly to secure your place.
For more information about this event visit the Changing Landscapes homepage.
