Event Info
Description
How can newspapers survive falling circulation figures and spiralling ad revenues? Has new media led to their destruction or can it help to reinvent and rejuvenate the format?
Printed newspaper circulations across Europe are widely reported to be in decline. And one of the main reasons for this is people like you - Internet people - going to the websites instead.
This is, in some ways, a positive result. In the most literal interpretation, our newspapers are better read than ever before, with the Guardian reaching over 20mn unique visitors a month. Local paper specialist Northcliffe now publishes more websites than it does newspapers.
The problem is that advertising on the Internet is a lot cheaper than it is in a printed paper. These extra readers aren't bringing in the same amount of money that they would have done if they'd bought their paper at a newsagent.
Plus, these hordes of online readers might not be from the country that the advertisers are paying to reach. Very few campaigns that come through ad agencies have international audiences.
Not only that. It's also very difficult to get anyone to pay for content on the Net the way they have historically done for their newspapers: roughly equivalent alternatives will be available for free somewhere else.
The end result is that papers have more readers but lower revenues.
So what's going to happen? Can newspapers continue much as they are, or is it time to let go and begin a movement to purely digital formats?
The Panel:
Nico Macdonald [Chair], writer and consultant on media and innovation. His work is documented at spy.co.uk.
Neil Mcintosh, head of editorial development, guardian.co.uk. Blogs at Complete Tosh.
Justin Williams, Assistant Editor at the Telegraph Media Group. Writes a journalism blog at Counter Value.
Martin Stabe, online editor, Retail Week, formerly New Media editor, pressgazette.co.uk. Also blogs.
Tim Gopsill, editor of The Journalist, the magazine of the National Union of Journalists, which is distributed free to 37,000 journalists in the UK and Ireland. Tim is currently co-chair of the National Council of the Campaign for Press and Broadcasting Freedom and co-author of a book, Journalists: 100 years of the NUJ.
Mike Rowley, Director of Digital Publishing – Northcliffe Media, working on Northcliffe's 150+ “This is” websites.
This event is being supported by the Guardian.
For more information about this event visit the event homepage.
Featured Event
Past Events
- Jan 2012 (41)
- Dec 2011 (26)
- Nov 2011 (90)
- Oct 2011 (63)
- Sep 2011 (85)
- Aug 2011 (23)
- Jul 2011 (39)
- Jun 2011 (80)
- May 2011 (73)
- Apr 2011 (49)
- Mar 2011 (57)
- Feb 2011 (58)
- Jan 2011 (26)
- Dec 2010 (40)
- Nov 2010 (101)
- Oct 2010 (100)
- Sep 2010 (106)
- Aug 2010 (19)
- Jul 2010 (66)
- Jun 2010 (77)
- May 2010 (58)
- Apr 2010 (52)
- Mar 2010 (48)
- Feb 2010 (81)
- Jan 2010 (29)
- Dec 2009 (42)
- Nov 2009 (60)
- Oct 2009 (89)
- Sep 2009 (69)
- Aug 2009 (22)
- Jul 2009 (37)
- Jun 2009 (52)
- May 2009 (11)
- Apr 2009 (10)
- Mar 2009 (24)
- Feb 2009 (23)
- Jan 2009 (30)
- Dec 2008 (21)
- Nov 2008 (42)
- Oct 2008 (51)
- Sep 2008 (49)
- Aug 2008 (25)
- Jul 2008 (63)
- Jun 2008 (46)
- May 2008 (57)
- Apr 2008 (57)
- Mar 2008 (18)
- Feb 2008 (9)
- Jan 2008 (10)
- Dec 2007 (19)
- Nov 2007 (54)
- Oct 2007 (87)
- Sep 2007 (96)
- Aug 2007 (18)
- Jul 2007 (14)
- Jun 2007 (44)
- May 2007 (72)
- Apr 2007 (88)
- Mar 2007 (132)
- Feb 2007 (33)
- Jan 2007 (6)
- Dec 2006 (2)
- Nov 2006 (5)
- Oct 2006 (1)
- May 2006 (3)
- Apr 2006 (1)
Chinwag on Twitter
Chinwag Newsletter
Updated Chinwag Profiles
- Adrie van der Luijt - Russells Barton
- Kelly Wheeler - Quirk
- Brooke Rutherford - Hult International Business School
- PR Prom -
- Julie Dixon - Lily Mint Marketing

