Realising the Benefits of Web 2.0 in Financial Services
Description
This conference is specifically for anyone in the Financial Services Industry who is interested in applying social media and Web 2.0 models.
The conference encompasses
- Learn the lessons from Web 2.0 early adopters: successes and failures
- Select the right technology for specific business objectives
- Leverage the brand, marketing and customer engagement potential of social networks
- Effectively manage social media relationships: distributors, customers and communities
- Develop a governance and monitoring framework for social media initiatives
- Use social media as a powerful tool for internal communication, performance improvement and management development