TV Entertainment Forum

Event Info

Thu 24 Sep, 2009 from 8:00am - 4:10pm
Mayfair Conference Centre
17 Connaught Place
London, W2 2EL, UK (Map)
Cost: See website


The audience and advertiser pull of entertainment, from factual through to shiny floor, is an ongoing success story of contemporary TV.

Combine this with mass online appeal, diverse content possibilities plus huge international and ancillary commercial potential, and it is not hard to see why entertainment is a key fixture in programme schedules.

The Entertainment Commissioning Forum is an unrivalled resource to roadmap commissioning opportunity and overcome the changing dynamics of financing entertainment.

Whether you are a broadcaster, indie, distributor, creative visionary, agent or legal professional, the Entertainment Commissioning Forum is a unique chance to bring together crucial stakeholders from across the genre.

From revealing the budgets and buying tastes of key commissioners to exporting formats internationally and structuring co-production agreements, the forum will enable you to fine-tune your entertainment strategy.

You will leave with the knowledge, contacts and inspiration to maximise opportunities in the fast paced, potentially lucrative world of entertainment.



Thursday, 24th September 2009


08:30 - Refreshments, networking & registration


09:00 - Chair’s kickstart to the day


Peter Fincham, Director of Television, Channels & Online



09:10 - Keynote interview


Piers Morgan, Broadcaster




* Revealing the budgets of key entertainment commissioners and providing an inside-track on the latest buying trends

* Assessing the importance, criteria and budget available for on-screen talent

* Understanding the role of interactive and multiplatform in the overall entertainment mix

* Pinpointing what the commissioners are looking for in the programme and the pitch

* Examining the buoyancy of traditional funding models and exploring the potential for new partnerships


09:40 - Commissioning Session 1:



Mark Linsey, Controller of Entertainment Commissioning



Elaine Bedell, Director of Entertainment & Comedy



Andrew Newman, Head of Entertainment & Comedy

Channel 4


Richard Woolfe, Channel Controller



10:20 - Commissioning Session 2:



Duncan Gray, Commissioning Editor, Entertainment Sky1 HD, Sky1, Sky2 and Sky3



Zai Bennett, Director of Digital Channels & Acquisitions



Matthew Littleford, Controller



Mark Sammon, Head of Commissioning

Virgin Media Television


11:00 - Break and networking


11:30 - FORMATS


Developing world class entertainment formats and maximising the commercial opportunities within them


From the early Saturday evening hit Total Wipeout to Deal or No Deal and Gok’s Fashion Fix, Endemol continue to the market leaders in popular entertainment. Here Tim Hincks, Endemol UK’s creative and business chief, reveals the development processes behind the products that continue to strike a chord with UK and international commissioners. The session will also focus on how Endemol boosts the value of the rights they own through licensing deals and ancillary opportunities.


Tim Hincks, Chief Executive Officer



12:00 - REALITY TV


Panel Session: What next for reality TV? Staying in-tune with commissioners and consumers


* Charting the evolution of reality TV – assessing the buoyancy and structural evolution of the format

* Explaining the shift in popularity from loose handed to structured narrative - ensuring your production resonates with commissioners and consumers

* Measuring the international market for reality formats and meeting the criteria of foreign buyers

* Reality TV and on-screen talent – a necessary investment or unjustified cost?


Richard Holloway, Head of Entertainment

Talkback Thames


Tim Hincks, Chief Executive Officer



Moderator: Peter Fincham, Director of Television, Channels & Online



Claire Horton, Controller of Entertainment

ITV Productions




Case Study – The Price is Right

A brand beyond television. Evaluating multi-platform opportunities that stay true to the brand, diversify revenue streams and explore the future of commercial entertainment


Featuring an in depth look at the multi-platform synergies year round for The Price is Right including The Price is Right Live event in Las Vegas, mobile and interactive extensions, digital content and gaming.


Mark Newton, EVP Licensing - Europe, Middle East, Africa

FremantleMedia Enterprises


13:10 - Business lunch




Interview: Fusing creativity and commercial thinking in developing new entertainment formats


Whilst Creative Head of Entertainment at the BBC, Bea Ballard was responsible for hit primetime shows including How do you solve a problem like Maria? and Any dream will do. Now focusing on her new Fremantle backed indie 10 Star, Ballard lets her old boss Peter Fincham in on the secrets to success in the genre and offers a unique perspective on where the international commercial future lies for ‘shiny floor’ entertainment.


Bea Ballard, Chief Executive Officer

10 Star Entertainment


14:40 - Panel

Offsetting the impact of falling programme budgets through the development of branded entertainment formats


Offsetting the impact of falling programme budgets through AFP


* Sourcing investment and choosing the right formats for branded entertainment projects

* Branded entertainment: a complementary or comprised viewer experience?

* Finding the balance between editorial content and delivering value for your brand partner

* Using multiple platforms to enhance the value of your production, a brands objectives and the viewer experience


Donna Taberer, Head of Entertainment



Gemma Newland, Managing Director



Clive Tulloh, Head of Entertainment

Tiger Aspect


Sally Quick, Head of Commercial Partnerships



15:20 - Break and networking




Panel Session: Expanding your horizons: tapping into international entertainment opportunities


* Choosing your markets: pinpointing the territories where entertainment formats are in-demand

* Developing entertainment with export potential: defining the nature of the formats that cross territories

* Turning programmes into international brands: exploring licensing deals and commercial opportunities in ancillary revenue streams


Rob Clark, President of Worldwide Entertainment





Panel Session: The co-pro conundrum: balancing the economic benefits with the challenges of structuring international agreements


* Revealing the international map of co-pro opportunity – finding the right lineage and partners for your entertainment project

* Overcoming the specific challenges created by co-pro in entertainment

* Maintaining creative control and ensuring your core values do not get lost in cross-cultural confusion

* Using co-pro to exploit the increased potential to tap into international markets

* Reducing complexity in co-pro and streamlining agreements to ensure efficient workflows

* Implementing the appropriate legal procedures when entering a co-pro agreement


Christian Drobnyk, Director of Entertainment



Jane Rogerson, Director of Factual Entertainment Commissioning



Catherine Mackin, Director of Acquisitions



16:50 - Chair's summary of the day


17:10 - Close of conference



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