Event Info
Description
This intensive one-day course will introduce you to the importance of web analytics, teach you how to develop a digital ROI strategy, give you access to the latest brand tracking case studies and look at different testing techniques to help you improve website performance. If you need to learn more about measuring and managing digital ROI this course is essential for you.
"I’d recommend anyone, at any level attend Metrics and Optimisation. A very well put together and engaging course. Even if you think you’re fully up to speed with the latest tools and know what you should and shouldn’t be measuring, this course will make you think again!"
Regan Maloney, Digital Planning Director, BEC London
What it coversThe current economic climate means that budgets have to work harder and stretch further than ever before. This has bought about a change in the principles of online measurement. Marketers previously focused solely on conversion, analysing immediate return on investment but simply looking at the cold hard numbers, whilst still important, is no longer enough. Analysis is now focusing on consumer behaviour; what consumers want, how they respond to marketing and ultimately the most effective ways of getting them to buy.
This intensive one-day course will introduce you to the importance of web analytics, teach you how to develop a digital ROI strategy, give you access to the latest brand tracking case studies and look at different testing techniques to help you improve website performance. If you need to learn more about measuring and managing digital ROI this course is essential for you.
Course content:Learn the importance of analyticsHear how to develop a digital ROI strategyLeave with a detailed understanding of different metrics approachesGet key information on creating a digital dashboardTracking engagementGet access to the latest brand tracking case studies - Online brand metrics revealedHow to create an optimisation process and the benefits of doing soIntroduction to web analytics and metricsHow to start testing and targeting to improve performance on advertising and websitesDifferent testing techniques e.g. A/B vs multivariateHow to effectively manage funnels
Who Should Attend?Agencies and Clients
Skill LevelIntermediate / Advanced
Map
Featured Event
Past Events
- Jan 2012 (41)
- Dec 2011 (26)
- Nov 2011 (90)
- Oct 2011 (63)
- Sep 2011 (85)
- Aug 2011 (23)
- Jul 2011 (39)
- Jun 2011 (80)
- May 2011 (73)
- Apr 2011 (49)
- Mar 2011 (57)
- Feb 2011 (58)
- Jan 2011 (26)
- Dec 2010 (40)
- Nov 2010 (101)
- Oct 2010 (100)
- Sep 2010 (106)
- Aug 2010 (19)
- Jul 2010 (66)
- Jun 2010 (77)
- May 2010 (58)
- Apr 2010 (52)
- Mar 2010 (48)
- Feb 2010 (81)
- Jan 2010 (29)
- Dec 2009 (42)
- Nov 2009 (60)
- Oct 2009 (89)
- Sep 2009 (69)
- Aug 2009 (22)
- Jul 2009 (37)
- Jun 2009 (52)
- May 2009 (11)
- Apr 2009 (10)
- Mar 2009 (24)
- Feb 2009 (23)
- Jan 2009 (30)
- Dec 2008 (21)
- Nov 2008 (42)
- Oct 2008 (51)
- Sep 2008 (49)
- Aug 2008 (25)
- Jul 2008 (63)
- Jun 2008 (46)
- May 2008 (57)
- Apr 2008 (57)
- Mar 2008 (18)
- Feb 2008 (9)
- Jan 2008 (10)
- Dec 2007 (19)
- Nov 2007 (54)
- Oct 2007 (87)
- Sep 2007 (96)
- Aug 2007 (18)
- Jul 2007 (14)
- Jun 2007 (44)
- May 2007 (72)
- Apr 2007 (88)
- Mar 2007 (132)
- Feb 2007 (33)
- Jan 2007 (6)
- Dec 2006 (2)
- Nov 2006 (5)
- Oct 2006 (1)
- May 2006 (3)
- Apr 2006 (1)
Chinwag on Twitter
Chinwag Newsletter
Updated Chinwag Profiles
- Jason Cobine - Beyond Networking
- Damon Francis - ADmantX
- Edd Atcheson - Define The Agency
- Megan Elliott - X|Media|Lab
- Hannah Jones - Allcow Communications

