IAB Metrics and Optimisation Course
Event Info
Description
This intensive one-day course will introduce you to the importance of web analytics, teach you how to develop a digital ROI strategy, give you access to the latest brand tracking case studies and look at different testing techniques to help you improve website performance. If you need to learn more about measuring and managing digital ROI this course is essential for you.
"I’d recommend anyone, at any level attend Metrics and Optimisation. A very well put together and engaging course. Even if you think you’re fully up to speed with the latest tools and know what you should and shouldn’t be measuring, this course will make you think again!"
Regan Maloney, Digital Planning Director, BEC London
What it coversThe current economic climate means that budgets have to work harder and stretch further than ever before. This has bought about a change in the principles of online measurement. Marketers previously focused solely on conversion, analysing immediate return on investment but simply looking at the cold hard numbers, whilst still important, is no longer enough. Analysis is now focusing on consumer behaviour; what consumers want, how they respond to marketing and ultimately the most effective ways of getting them to buy.
This intensive one-day course will introduce you to the importance of web analytics, teach you how to develop a digital ROI strategy, give you access to the latest brand tracking case studies and look at different testing techniques to help you improve website performance. If you need to learn more about measuring and managing digital ROI this course is essential for you.
Course content:Learn the importance of analyticsHear how to develop a digital ROI strategyLeave with a detailed understanding of different metrics approachesGet key information on creating a digital dashboardTracking engagementGet access to the latest brand tracking case studies - Online brand metrics revealedHow to create an optimisation process and the benefits of doing soIntroduction to web analytics and metricsHow to start testing and targeting to improve performance on advertising and websitesDifferent testing techniques e.g. A/B vs multivariateHow to effectively manage funnels
Who Should Attend?Agencies and Clients
Skill LevelIntermediate / Advanced
