IAB Video Event 2010
Event Info
Description
Don’t miss the biggest Video event in the IAB
calendar - a thorough look at all aspects of video online.
There
is a bit of confusion in this area sometimes with people thinking video
means in banners and skyscrapers, when we’re really talking about
advertising around actual video content.Our jam-packed agenda will look
at why online video marketing works, the technology behind it, how to
plan a video campaign and what the future holds for video. We will also
delve into the world of video and social media, and look at the best
creative around. This event will also be the first opportunity to see
the results of the exclusive IAB/Sky Effectiveness Study, which will
identify the effectiveness of the different formats when used separately
and in combination, and also gauge users’ opinions of online video
advertising. Hear from the experts and understand how this exciting
medium can be used successfully for building your brand online.
Programme:
12:30
Arrival & Lunch
13:00
Introduction
Kieron Matthews, Marketing Director, IAB
13:20 Why video works?
Martin Bailie, Head
of Planning, Glue
13:40 IAB
& Sky research - online video format effectiveness study
Tim
Elkington, IAB & Nicky Clarke, Strategy Manager, BskyB
14:00 The technology - what’s new, what’s
possible now?
Robert Black, Sales Director, EyeWonder UK
14:20 How to plan a video campaign + future of
planning
Julie Jeancolas, Digital Board Director, Carat
14:40 BREAK
15:00
Video Creative Showcase
Panel
15:20
Expanding your reach through social media
Bruce Daisley, Sales
Leader, YouTube
15:40 Future of
video
Rob Crossen, Business Manager for MSN Video
16:10 End & Drinks
