Communicating Sustainability 2010
Event Info
Description
Many companies are realising the commercial benefits of becoming greener and the "green" consumer (or LOHAS) market is now said to be over $540 billion worldwide. Most companies, however, are still not making the most of the opportunity to turn their CSR and sustainability efforts into positive brand messages for their customers, partners and staff.
Through a series of high value presentations and discussions involving globally recognised thought leaders on branding, advertising, PR and sustainability, Communicating Sustainability offers a unique opportunity to learn from experiences of some of the worlds leading brands.
A limited number of Early Bird tickets are still available @ 95 + VAT
Tickets are on sale now: http://www.green-unplugged.com
Sponsorship
Sponsorship opportunities to promote your brand at this event are still available. For more information, please contact info@green-unplugged.
What does the session cover?
BEST PRACTICE:How leading brands are communicating CSR and Sustainability to their employees, clients and consumers. identify sales and marketing opportunipopulation and assess the impact of current and predicted trends in its growth and change of behaviour.
THE BUSINESS CASE:Examine how the recession has impacted the spending habits What are the benefits to the organisation? of this affluent market.
TRENDS:The rise and growth of the LOHAS (life styles of health and sustainability) consumer segment. Learn how to segment data to reach the mature consumer base and identify the many audience sub-sets that exist within this broad category.
REPUTATION: Build reputation through marketing sustainability.
What are the details?
The event
starts at 08.30am on Monday 7 June 2010 and finishes at 5.30pm. Lunch
and refreshments are provided and there will be an opportunity for
informal networking and Q&As.
