Event Info
Description
What it covers
When it comes to brand building digital is one of the most powerful weapons in a marketer’s armoury. The explosion in internet use has opened up a whole new range of tools and platforms, as well as new audiences, which brands can use to increase their online presence.
Like traditional marketing methods digital activity is most effective when employed as part of an overall strategy, occasionally dabbling in Facebook is not going to mean your brand reaches the top of the digital hill. Run over three days this course will give delegates a comprehensive guide to the key digital disciplines which when deployed as part of a considered strategy can be used to enhance online brand awareness even in the most competitive of markets.
Course content:
- How to create a Digital brand building strategy
- The digital media market, key display advertising techniques , overview of the most effective Digital Display formats for increasing your online presence
- Introduction to media planning and buying for brand building purposes
- In depth workshop specifically on Online Video Advertising
- Detailed , practical guide to using Social Media to build brands
- Full coverage of Mobile Marketing and all major disciplines – SMS , location specific, Bluetooth, advertising and applications
- Introduction to the basics of in-game advertising
- How to use PPC and SEO knowledge to enable you to drive brand awareness
- Use all the major SEM tools
- Learn about conversational marketing and how to get people talking about your brand
- Understand the fundamentals of Digital PR
- Useful techniques on effectively using Email Marketing for brand building purposes
- Content strategy for websites and other owned media
- Brand building measurement e.g. dynamic logic
Who Should Attend?
- Creative Agencies
- Media Agencies
- Clients
- Digital Owners
- Ad Networks
- Media Owners
Skill Level
- Intermediate
Map
Featured Event
Past Events
- Jan 2012 (41)
- Dec 2011 (26)
- Nov 2011 (90)
- Oct 2011 (63)
- Sep 2011 (85)
- Aug 2011 (23)
- Jul 2011 (39)
- Jun 2011 (80)
- May 2011 (73)
- Apr 2011 (49)
- Mar 2011 (57)
- Feb 2011 (58)
- Jan 2011 (26)
- Dec 2010 (40)
- Nov 2010 (101)
- Oct 2010 (100)
- Sep 2010 (106)
- Aug 2010 (19)
- Jul 2010 (66)
- Jun 2010 (77)
- May 2010 (58)
- Apr 2010 (52)
- Mar 2010 (48)
- Feb 2010 (81)
- Jan 2010 (29)
- Dec 2009 (42)
- Nov 2009 (60)
- Oct 2009 (89)
- Sep 2009 (69)
- Aug 2009 (22)
- Jul 2009 (37)
- Jun 2009 (52)
- May 2009 (11)
- Apr 2009 (10)
- Mar 2009 (24)
- Feb 2009 (23)
- Jan 2009 (30)
- Dec 2008 (21)
- Nov 2008 (42)
- Oct 2008 (51)
- Sep 2008 (49)
- Aug 2008 (25)
- Jul 2008 (63)
- Jun 2008 (46)
- May 2008 (57)
- Apr 2008 (57)
- Mar 2008 (18)
- Feb 2008 (9)
- Jan 2008 (10)
- Dec 2007 (19)
- Nov 2007 (54)
- Oct 2007 (87)
- Sep 2007 (96)
- Aug 2007 (18)
- Jul 2007 (14)
- Jun 2007 (44)
- May 2007 (72)
- Apr 2007 (88)
- Mar 2007 (132)
- Feb 2007 (33)
- Jan 2007 (6)
- Dec 2006 (2)
- Nov 2006 (5)
- Oct 2006 (1)
- May 2006 (3)
- Apr 2006 (1)
Chinwag on Twitter
Chinwag Newsletter
Updated Chinwag Profiles
- Janine Michaels - Transversal Corporation Ltd
- Niall -
- Megan Elliott - X|Media|Lab
- Richard Edwards - Media Science
- Laura Nowosad - Timothy James Consulting


