Learn Search Engine Marketing ( SEM ) in a Day
Event Info
Description
This Learn Search Engine Marketing ( SEM ) in a Day Course will provide you with the knowledge of SEM, and it's importance within your company's online marketing plan.
Search Engine Marketing (SEM) is the process of optmising and promoting your website through search engines.
This is done through either or a combination of the following :
- Search Engine Optimisation (SEO)
- Pay Per Click Advertising (PPC)
- Social Media Optimisation (SMO)
Key Areas of Focus:
- The Difference between Onsite & Offsite optimisation
- Keyword Research & Content Optimisation
- Linkbuilding
- Press release and article marketing
- Building PPC campaigns
- Advertising on a content network
- Managing your PPC campaigns
- Social networking
- Using social media sites
Testimonials
Press & PR Officer at WCRF
"The Social Media Day with 4Ps was informative and full of
handy tips to help us improve our social media presence. As someone who
has a good understanding of social media on a personal level, it was
extremely interesting to learn how to manage a corporate feed. The 4Ps
were very supportive and provided lots of helpful advice both during and
after the event."
Marketing Manager at VOS Media
“The Social Media Day at 4Ps was extremely useful. The
information had been adapted to our needs and relevant business models.
It was intimate and personalised enough to allow us to explore specific
issues, and there was an open forum for discussion and problem solving.
The presenter used relevant examples and covered all aspects of social
media, whilst explaining things in simple enough detail for all of us to
understand.”
