Workshop: Effective online lead generation
Event Info
Description
Lead generation has always been a key part of your role and in the current economic climate it's proving to be one of the most cost-effective channels. But are you making the most of its potential? For example, are you using search marketing in the most cost-effective way? How can you best use other online channels to generate relevant traffic and therefore leads?
Attend this full day workshop and gain an in-depth understanding into the latest best practice advice and case studies on online lead generation. Topics covered include:
- Defining a lead and online lead scoring
- Managing the process of lead management
- Leveraging content to pull relevant traffic to your site
- Maximising digital marketing channels to gain the best ROI
- Integrating online lead generation and your offline campaigns
By attending this workshop you'll learn how to:
- Integrate both on-line and off-line channels so that you have an effective marketing strategy to maximise ROI
- Generate more relevant traffic to your website through:
- Optimisation of your content and effective use of your PPC budget - save money
-Other online channels including: third party email and content service providers, webinars and webcasts, online advertising, online events, social media and other partnerships - Improve your website's proposition, processes and data capture techniques so that you generate better quality leads
- Develop stronger relations with your sales team by providing them with better qualified leads
Who should attend?
This workshop is essential for those responsible for lead generation activities, both client and agency side, including heads of marketing, marketing managers, marketing executives, account managers, account executives, content marketing specialists and digital marketing specialists.
Programme:
9.00am: Registration and refreshments
9.30am: What is a lead? From defining a B2B lead to online lead scoring, have you got it right?
10.15: Content marketing - how to leverage your existing content to draw/pull people to your site and get leads
11.00: 11.30 - Break
11.30: Avoiding the black hole - Lead management, people and technology
12.30: Interactive session with attendees
12.30: Lunch
14.00: Interactive session with the attendees: looking at the delegates online presence and current SEM strategy
15.00: Social media and lead generation - does it work for B2B?
15.30: Break
16.00: E-media - are your emails maximised for lead conversion a step by step guide to increasing your ROI, with case study
16.30: Integration into your offline campaigns
17.00: Summary and conclude the day
