Mapping the process from Client pain through to its ROI hosted by techMAP
Event Info
Description
What happened to clients bringing us their problems, not their best guess orders?
Join us for techMAP London on February 10th for a chance to influence and shape the process from Client pain through to its ROI. This will be a roll-up-your-sleeves, colored markers, whiteboard discussion that will yield a tangible outcome for all of us to leverage when it comes to helping clients helping us help them.
We’ll thrash out things such as:
1. The Client brief – at what point is it ready to be briefed in?
2. What client agency process yields the most effective campaign?
3. Can you deliver a marketing/adv/PR solution without research?
4. When is the best time to bring in the shiny things? Like Quora?
We’ll end up with a succinct flowchart that clearly articulates the ideal Client Agency process that gets the client actual results and agencies a case study that comes with bragging rights.
