Social PR 2011 - London
Event Info
Description
How to survive and thrive in a world of real-time communications.
People are probably talking about your organisation online right now. The question is: is this as an opportunity, or a threat?
In this one-day conference we’ll explore the key questions for PR and Communications execs in the new world of social media: Do you have the real-time communications mindset? How can your organisation deal with negative buzz? Can you harness online support to create brand advocates? How do you manage the fire-hose of social media data? And when does PR engagement become marketing?
Topics we will cover include : The Convergence of Social PR and Marketing How to identify influencers & create brand advocates Reputation management tools & techniques Crisis management & prevention ROI and PR: New measures of success Real-time PR case studies
There will also be an Exhibition Area showcasing some of the latest social PR tools and services. The ticket price includes lunch, refreshments and a handbook for the day, plus networking drinks at the end of the day. The conference will be live-streamed online, so if you can’t make it along, just buy an online ticket and watch the proceedings from your office.
