Google Analytics 301
Event Info
Description
About our Google Analytics 301 Training Course
Analytics 301 is the last in our series of Google Analytics courses. By now, you should have mastered the basics of Google Analytics, have implemented and configured your account, and are tracking and measuring your website metrics. Our Analytics 301 Training Course will give you a more technical understanding and a good understanding of emerging Analytics including video, mobile and social media.
Who should attend?
This course is more technical and an understanding of HTML and JavaScript is required. The course is suitable for anyone responsible for web design and development, as well as anyone who wants a deeper, more technical understanding of how Google Analytics is implemented and how it works. You should have a basic knowledge of Analytics before you attend. Google Analytics administrator access is required.
How will I benefit
After this course you will be able to implement and configure Google Analytics for all but the most complicated of websites, enabling you to base important business decisions on data that you can trust.
Your Course Tutor
Your training will be led by Ian Howie, who is co-founder and CTO of 1upDigital, an expert search marketing and conversion optimisation agency providing independent SEM services, consultancy and training. Services include PPC (pay per click), SEO (search engine optimisation) and Analytics, including specialist emerging Analytics like video and mobile Analytics.
