AdMonsters OPS: Markets - London
Event Info
Description
A unique, one-day conference for digital advertising leaders focused on operational excellence in an audience driven marketplace. One word describes what's driving the growth of digital advertising. It isn't data. It isn't audience. It's OPS. OPS is building the systems that are bringing the next $25B in advertising dollars from TV to digital. Of course, OPS is about delivery and targeting, but OPS is also about increasing revenue and profitability for buyers and sellers.
What to expect at OPS: Markets Participants in this one-day forum will share best practices from across the industry. The agenda will be comprised of carefully curated sessions covering specific operational challenges and opportunities, led by operations leaders working at the forefront of the field.
Some conference session topics will include:
- Realizing the Revenue Potential of Publisher Data
- Campaign and Inventory Management in a RTB World
- Working with Third Party Data Providers
- Retargeting Strategies
- Brand Safety as a Revenue Generator
- Measuring Engagement in Real Time
- Connecting the dots between DSPs and SSPs
Visit us to find out more on the Agenda and Pricing - http://www.admonsters.com/event/mk-eu-1
