Online Introduction to PR
Event Info
Sat 21 Jan - Tue 21 Feb, 2012 from 9:00am - 9:00am
Chartered Institute of Public Relations
52-53 Russell Square, London
LONDON, WC1B 4HP, UK (Map)
Cost: CIPR members: £430 + VAT Non-members: £645 + VAT
Description
The CIPR's Introduction to PR workshop is now available online using the latest in e-learning technology. Through live webinars, recorded presentations, case study examples and interactive forum discussions, you will:
- understand how PR specialisms differ from marketing communications
- understand how PR maintains and enhances organisational reputation
- be able to prioritise stakeholder groups
- understand the range of media that PR uses
- be able to develop a basic PR plan
- be able to write effective PR copy for different channels
- understand how to evaluate PR.
The CIPR Online Introduction to PR course is hosted by PR Academy and led by an experienced CIPR trainer.
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