Brand Protection on Social Networks

Event Info

Description

A 90-minute workshop covering practical tips on brand protection across online social networks, giving you the tools to be pro-active rather than just reactive. The workshop will include:

- Examples of where it’s gone wrong and why, and the legal implications of mismanagement

- Censorship versus deletion

- Protecting the users as well as the brand

- Managing a crisis: when to delete and when to converse

- A practical exercise to get your little grey cells working

Suitable for those working at an agency or part of a digital team with a basic understanding of social media.

• socialmedia

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Organiser