Email and Social Media: The New Rules of Engagement - Panel Session
Event Info
Description
The debate between email and social media is often overplayed. In today’s world, it’s clear that both channels are critical components to an effective marketing mix. In fact, email and social media are more similar than they are different. The best marketers understand that the two channels work best when combined into an integrated marketing strategy.
During this session, our world class panelists will discuss real-world case studies and best practices learned from small businesses, highlighting how email and social media work hand-in-hand to grow business, and how to best leverage both channels to drive quality engagement, sharing and create positive word of mouth.
Video
Filmed by Kinura
Speakers
Dan Martin
Editor, businesszone.co.uk
Tamsin Fox-Davies
Founder, Tamsin Fox-Davies
Erica Ayotte
Social Media Manager, Constant Contact
Luke Brynley-Jones
Founder, Our Social Times
