Ogilvy Keynote: The Insidious Plot to Socialise The Enterprise
Join Brandon Berger, Chief Digital Officer at Ogilvy & Mather, Jon Mell, Portal and Social Business Leader for North Europe at IBM, Alex Hultgren, Digital Communications Manager at Ford of Europe and Dean Chadwick, Head of Digital Marketing & Analytics at American Express for a true insiders look at how social media is changing the world’s biggest companies.
It’s clear that the headline of Social Media Week is timely, and not simply a truism of social media. Brands around the world are “Empowering Change Through Collaboration” as they seek to create value, keep pace with customer behaviors and grow profitability in the next ten years.
As businesses increasingly adopt social media to market products, build stronger customer relationships, create operating efficiencies, foster internal collaboration and more, they are discovering the need to change how they operate. They weren’t looking for ‘change management’ but essentially that’s what they found. Insidious.
Join us for the discussion.