Wednesday 28 March: Using web analytics to inform communications strategy and planning

Event Info

Wed 28 Mar, 2012 at 5:30pm

Chartered Institute of Public Relations

52-53 Russell Square, London

WC1B 4HP, UK (Map)

Cost: £20.00 not including VAT

Event Website

Description

Andrew Smith MCIPR, Managing Director, escherman

Web analytics are hugely powerful and often free tools that can provide powerful insights into online behaviour. However, the use of web analytics tools, such as Google Analytics, to drive and directly inform PR programmes has been limited to date.

This session aims to lift the lid on web analytics for PR professionals eager to better inform the strategic planning process. Andrew will discuss data-driven PR, as well as providing insight into how to use web analytics to measure and prove the value of PR activity: both on and offline.

Book online.

For further information on the Strategic Management series, or for booking queries please contact the CIPR Policy and Communications team on 020 7631 6900 or email AndrewRcipr [dot] co [dot] uk.