Games for TV
Event Info
Description
Games for TV is a dedicated one-day interactive conference and workshop designed for the Television, production, licensing, publishing and related sectors understand how to turn their content into games across all platforms.
This event is Europe’s first dedicated forum to bring together all parts of the content spectrum to discuss the role of games in a multi-platform strategy.
The agenda is currently being refined, but it will feature cutting edge keynotes and a broad range of case studies that explain how to make the most of games for broadcasters, rights owners and distributors, and games industry executives.
For “traditional” content owners:
How do you integrate games and define the proper role of games as part of a 360-degree transmedia strategy?
Using games to enhance audience engagement and monetisation
Excite an emotional response from customers?
The role of games in discovering new content ideas
Possibilities for licensing existing content brands to games and virtual worlds
Learn what gamification means for the content production and distribution space
And, for the games industry:
How to enhance the value of your intellectual property by working with “traditional” media owners
How to drive player monetisation by integrating games content with “traditional” content
If you want to find out more, then Games for TV on April 18th 2012 is THE place to be. You’ll be able to learn from some of the leading players from the worlds of games, media, marketing, and customer engagement.
Where Media Owners Learn to Leverage Games, and Gaming Companies Drive Media Innovation. Games for TV is a dedicated one-day interactive conference and workshop designed for the Television, production, licensing, publishing and related sectors understand how to turn their content into games across all platforms. This event is Europe’s first dedicated forum to bring together all parts of the content spectrum to discuss the role of games in a multi-platform strategy. The agenda is currently being refined, but it will feature cutting edge keynotes and a broad range of case studies that explain how to make the most of games for broadcasters, rights owners and distributors, and games industry executives. For “traditional” content owners: How do you integrate games and define the proper role of games as part of a 360-degree transmedia strategy? Using games to enhance audience engagement and monetisation Excite an emotional response from customers? The role of games in discovering new content ideas Possibilities for licensing existing content brands to games and virtual worlds Learn what gamification means for the content production and distribution space And, for the games industry: How to enhance the value of your intellectual property by working with “traditional” media owners How to drive player monetisation by integrating games content with “traditional” content If you want to find out more, then Games for TV on April 18th 2012 is THE place to be. You’ll be able to learn from some of the leading players from the worlds of games, media, marketing, and customer engagement
