TechHub GFK Workshop - Know Your Consumer
The rapidly accelerating pace of tech can often mean that technology is driving proposition development and consumer needs are secondary. This means that many new products and services simply fail as consumer needs have not been properly understood.
Whilst Steve Jobs may have considered market research is not needed, a deep understanding of consumer needs is nevertheless at the heart of Apple and all other successful tech companies.
So what do you need to do in order to get closer to your potential consumers?
This is a broad overview of the issues that any company needs to consider. We will provide guidance on how companies can navigate this area, help themselves to generate consumer insights and make best use of limited resources to give their proposition development the greatest chances of success